| About the ABC |
The ABC has been providing advertisers, marketers and media buyers with verified circulation data for paid publications delivering credibility to the media industry since 1932. Members interested in the data include advertisers, agencies, research companies, stockbrokers and leading financial institutions.
The ABC audit process verifies the paid circulation of a publication over a defined audit period.
As a not-for-profit industry organisation the ABC is governed by an Executive Committee and General Committee elected from the membership on an annual basis. Committee positions are honorary and represent the tripartite nature of membership with equal representation from Advertisers, Advertising Agencies and Publishers.
The ABC works closely with industry to provide services relevant to members needs while providing the integrity of third party verification of data.