Definition

The Audit Bureau of Verification Services (ABVS), is a division of the ABC, created to provide audit services for ABC members with products other than paid print media.

The ABVS have been working with industry to establish best practice verification services for the online sector in areas such as:

  • Third party verification of web site traffic data analysed to the international and Australian accepted standards
  • email newsletter distribution verification
  • The ABVS provided the Online Advertising Expenditure Report from 2001 through to December 2006. For further information about the last report please contact Heather Craven

    The ABC is a not-for-profit industry association providing service for the benefit of members - advertisers, advertising agencies, publishers, web publishers and others.