| The History and Objectives |
The CAB was formed in 1957 when the Australian Association of National Advertisers working with agencies and publishers created the CAB to provide a forum for the business, trade and technical publications to establish the credibility of audited distribution. Since then the CAB has expanded to include many other media, including community newspapers, exhibitions and now web and email publishers.
The CAB is a non-profit industry organisation governed by a tripartite membership comprising advertisers, advertising agencies and publishers. Working in harmony with its sister body the ABC, the CAB operates autonomously and is vigorous in expanding the services to the industry.
Providing the forum for publications, advertisers and advertising agencies to meet on level ground the CAB is independent and third party. The CAB serves members by upholding these basic principles:
The CAB reports the total market distribution of publications, twice yearly. Audits are conducted April to September and October to March for all members.
Through tripartite membership of the CAB, advertisers, advertising agencies and publishers ensure the interests of all parties in the media industry are protected. Representatives from these groups continue working together to expand the services of the CAB to Exhibition Audits, Profile Demographic Audits and Web Site Traffic Audits.