An independent audit board is a requisite for a credible and professional advertising industry. It also establishes Australia as a genuine and believable participant in the world of international advertising.

The assurance of accurate circulation claims and other information is of significant value to both advertisers and media. The value to advertisers, and their advertising agencies, is the essential factor of accountability for the investment of their advertising dollars. The value of a bureau to the media is the establishment of agreed standards, which allow media to be compared.

In essence, independent audit bureaux are founded and prosper because advertisers and advertising agencies are united and persistent in their demand for independently audited circulation and other data.

The CAB is your body created to provide audit services for those publications that include any proportion of free delivery in their distribution mix. A CAB audit verifies the total market distribution of a publication, overall attendance at an exhibition or traffic to a web site over a defined audit period.

For more detail about services in each area click on

• Publisher services
• Exhibition services
• Electronic Services

CAB is a founding member of the International Federation of Audit Bureaux of Circulations (IFABC). Members of the IFABC have available and freely share their bylaws and rules, audit procedures, report formats, and other service material with each other.