Advertisers and Advertising Agencies play a vital role in the direction and activities of the CAB and were the driving force in the creation of the CAB in 1957.

Today Advertisers and Agencies benefit from the reliability and confidence of audited circulation when planning media budgets. CAB audits cover print media, exhibition attendance and electronic media.

By supporting the CAB in membership you protect your advertising spend. Membership confirms to publishers that audited circulation is an important criterion when judging a publication’s performance.