The CAB Profile Demographic Audit allows publishers to convert collected demographic information about their readers into a powerful sales tool for the benefit of advertisers.

An optional addition to regular distribution audits it reports the demographic distribution of an audited publication by verifying the demographic of readers including job function, industry category and qualifying the age and source of the records.

Presented in a four-page report the Profile Demographic Audit becomes an important sales tool for publishers and delivers audited proof to advertisers and agencies of the demographic reach of a publication. 

• Proof of request
  The audit proves the publication is sought after by recipients. The recipient has taken an active step and requested to receive it. The advertisers message is now proven to be delivered and to a willing audience.
• Proof of the profile of recipients
  The audit proves the advertisers message reached a specific demographic of recipients who are interested and have shown active participation. The profile is detailed in the comprehensive report enabling advertisers to better understand the market reached.
• Proof of delivery
  The audit proves the advertisers message reaches a defined number of potential buyers.