The new audit rules for print publications from the Audit Bureau of Circulations came into effect as of, Friday 1 July, 2011 following a unanimous vote by the ABC membership. Members had until June 29 to lodge ballot papers.
The rules are the result of a comprehensive review of the print audit rules, initiated at the 2010 AGM by ABC members through the creation of a sub-committee of magazine, newspaper, advertiser and media buyer representatives.
The updated print audit rules address the changing publishing landscape which includes the move to greater transparency of reporting and provide increased accuracy and relevance of audited data. These changes are also future proofing the ABC Rules and Audit Guidelines to allow for the addition of updated digital sales rules.
To download new ABC Print Rules with explanatory appendices at back, click here.
What do publishers need to be aware of for the Jul-Sep 2011 audit?
Find out more about Voluntary Reporting
View the "What Goes into Average net paid Sales' Diagram (PDF)
NB. New audit guidelines will be uploaded shortly.
Below there are some educational materials to assist in helping everyone understand the changes. If you have any additional questions, please contact the office on 02 9954 9800 or email info@auditbureau.org.au.
To view our slideshows that summarises the main changes please view the slideshow releavnt to you:
Download this presentation as a PDF.
Download this presentation as a PDF.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
