14-Week Audit Period Schedule - 2011
Audit Period for Audit Reports: the periods: 1 January to 31 March; 1 April to 30 June; 1 July to 30 September; and
1 October to 31 December; or thirteen weeks in each period except for the October to December 2011 period which is 14 weeks.
All periods including the start and finish dates for:
(a) National Newspapers;
(b) Metropolitan Monday – Friday Newspapers;
(c) Metropolitan Saturday Newspapers;
(d) Metropolitan Sunday Newspapers;
(e) Regional Daily Newspapers with an *Average Issue Circulation of 25,000 copies or more;
(f) Regional Sunday Newspapers with an *Average Issue Circulation of 25,000 copies of more;
(g) Country Press with an *Average Issue Circulation of 25,000 copies or more;
Newspaper inserted magazines provided with a Newspaper nominated (a) to (g) and
Weekly Magazines with an *Average Issue Circulation of 25,000 copies or more.
*Definition: Average Issue Circulation means Average Net Paid Sales for each Issue of a Publication in its primary country of circulation
for a Reporting Period.
October to December 2011
Mon-Sat 26.09.2011 to 31.12.2011 = 14 weeks
Mon-Fri 26.09.2011 to 30.12.2011 = 14 weeks
Saturday 01.10.2011 to 31.12.2011 = 14 weeks
Sunday 02.10.2011 to 01.01.2012 = 14 weeks
Deadline Lodgement Date: January 30, 2011
Preliminary Release Date*:Tuesday February 7, 2012
Embargoed to: Friday February 10, 2012
* Only subscribers who have signed the NDA will receive the Preliminary Release
Download 2012's 13 week Audit Schedule
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
