The Audit Bureaux of Australia (ABA) consist of two independent bodies; the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB). Both bodies are not-for-profit industry organisations that work closely with the industry to provide services relevant to members' needs while providing the integrity of third party verification of data.
The ABC and CAB work closely together and have joint initiatives where members from both bodies are involved such as the Digital Watchdog Committee. Learn more about the Digital Watchdog Committee.
The ABC is governed by an Executive Committee and General Committee elected from the membership on an annual basis. Committee positions are honorary and represent the tripartite nature of membership with representation from advertisers, advertising agencies and publishers. See who is on the ABC Executive and General Committees.
The ABC also calls on members to form sub-committees to address specific of the membership such as the ABC Rule Review Committee and the ABC Digital Rule Review Committee.
The CAB is governed by a Board of Directors elected from the membership on an annual basis. Board positions are honorary and represent the tripartite nature of membership with four advertisers, four agencies, four publishers and one exhibition representative directing the business of the CAB. See who is on the CAB Board.
The CAB also calls on members to form sub-committees to address specific issues facing the membership, such as the Exhibition Audit Reporting Standards (EARS) Committee and the CAB Digital Rule Review Committee.