The Audit Bureaux of Australia represent 75-years of media auditing history, through the strength and power of the ABC and CAB audit brands and the introduction of new audit services in digital, events and other media.
Advertisers, Media Buyers and Publishers are assured of credibility and accuracy on data approved by the ABA’s audited products. Whether it is an ABC consumer publication audit, or a CAB distribution audit, ABA data is verified using industry agreed standards, delivering consistent, comparable data about the media industry.
Event Audits build on the success of the CAB’s Exhibition Audit service, providing targeted, independent verification services for the exhibition and events industry.
Digital Audits deliver audited services for digital media, including email newsletter audits, stand-alone digital publication audits and the soon to be introduced Web Measurement solution.
For over 75 years, our reach, reputation and partnerships have provided visibility and credibility for media owners and buyers.
ABA is a group of independent, not-for-profit self-regulating organisations governed by tripartite Committees and Boards.
The Boards and Committee through members consultation, set auditing rules, and organisational policies and are comprised of representatives from advertisers, advertising agencies and publishers.
Through our reputation for combining uncompromising standards with excellence in customer services, the ABA enjoys continuous growth.
Headquartered in Sydney, Australia, the ABA has a combined membership base of more than 1500 media properties with relationships across the Asia Pacific region. The ABA provides media audit services for a wide range of media, including print and consumer publications, free and controlled magazines, newspapers, exhibition and conference organisers, providers of email newsletters and digital publications, unaddressed distribution providers and websites.
Each medium has its own reporting format, provided by either the ABC or CAB brand, designed to enable clear meaningful access to all data relevant to that medium.
With ABA the advantage is yours.
If you are a Media Buyer, audited media data means you have access to information about media products that has been tested through a rigorous audit process. You can be sure of the audience you are targeting and delivering to your client, the advertiser.
If you are a Media Provider or Publisher, having the distribution, reach, and attendance of your product audited means you can deliver independently verified data about your product directly to media buyers and advertisers when they need it. You also have access to intelligent data about your specific market, helping you to better analyse and understand trends.
> Learn more about the Audit Bureau of Circulations (ABC).
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> Learn more about the Circulation Audit Board (CAB).
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ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
