The Audit Bureaux of Australia represent 75-years of media auditing history, through the strength and power of the ABC and CAB audit brands and the introduction of new audit services in digital, events and other media.
Advertisers, Media Buyers and Publishers are assured of credibility and accuracy on data approved by the ABA’s audited products. Whether it is an ABC consumer publication audit, or a CAB distribution audit, ABA data is verified using industry agreed standards, delivering consistent, comparable data about the media industry.
Event Audits build on the success of the CAB’s Exhibition Audit service, providing targeted, independent verification services for the exhibition and events industry.
Digital Audits deliver audited services for digital media, including email newsletter audits, stand-alone digital publication audits and the soon to be introduced Web Measurement solution.
For over 75 years, our reach, reputation and partnerships have provided visibility and credibility for media owners and buyers.
ABA is a group of independent, not-for-profit self-regulating organisations governed by tripartite Committees and Boards.
The Boards and Committee through members consultation, set auditing rules, and organisational policies and are comprised of representatives from advertisers, advertising agencies and publishers.
Through our reputation for combining uncompromising standards with excellence in customer services, the ABA enjoys continuous growth.
Headquartered in Sydney, Australia, the ABA has a combined membership base of more than 1500 media properties with relationships across the Asia Pacific region. The ABA provides media audit services for a wide range of media, including print and consumer publications, free and controlled magazines, newspapers, exhibition and conference organisers, providers of email newsletters and digital publications, unaddressed distribution providers and websites.
Each medium has its own reporting format, provided by either the ABC or CAB brand, designed to enable clear meaningful access to all data relevant to that medium.
With ABA the advantage is yours.
If you are a Media Buyer, audited media data means you have access to information about media products that has been tested through a rigorous audit process. You can be sure of the audience you are targeting and delivering to your client, the advertiser.
If you are a Media Provider or Publisher, having the distribution, reach, and attendance of your product audited means you can deliver independently verified data about your product directly to media buyers and advertisers when they need it. You also have access to intelligent data about your specific market, helping you to better analyse and understand trends.
> Learn more about the Audit Bureau of Circulations (ABC).
Click Here
> Learn more about the Circulation Audit Board (CAB).
Click Here
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
