CAB event services include auditing for:
Event auditing includes verification of both quantitative and qualitative statistics such as attendance, demographic and marketing data. We also offer auditing for awards program entry and judging processes.
The flagship of our event audit services, a CAB Exhibition Audit is an objective, third party confirmation of attendance numbers, attendee profile demographics, and event marketing statistics.
Attendance
Attendance auditing is the staple metric of an event audit and can be conducted for both trade and public audiences. Knowing the true size of an event audience is a valuable business statistic for both organiser and participants.
But it's not all about the numbers! For sophisticated marketers the quality of an audience is just as important as the size. Qualitative data is becoming more and more important as the proliferation of marketing channels continues to evolve and understanding the nuances of your target audience increases.
Attendee Profile Demographics
For events that have registered visitors, census based attendee demographics are a significant measure of the quality of an event's audience and are a vital secondary metric for business to business events.
Exhibition Marketing Report (EMR)
CAB now offers a new audit service for the verification of
various marketing activities that take place pre, during and post show so that event organisers can provide a 360 degree picture of engagement with an event audience, which includes potential and actual attendees.
An EMR currently provides audits for pre-registration, email distribution, web site traffic and digital publications, and print publication distribution.
Administered via the Exhibition Audit Reporting Standard (EARS)
CAB Event Audit Certificate for Exhibitions is verified by our team of experienced auditors.
Supported by the Exhibition and Event Association of Australia (EEAA)
A quality accountability tool for event organisers
Added reassurance for marketers and event participants that marketing data for an event has been independently verified.
Challenges competitors within the industry to raise the bar and meet the same standard to enable reliable benchmarking
At the CAB we count! The Circulations Audit Board brings over 75 years of media auditing experience to the events arena and has been proudly auditing exhibtions since 1996.
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Our unique position as an independent, not-for-profit, and membership based association also provides added reassurance to event organisers, participants and marketers alike.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
