A CAB Audit Service
This audit is for publishers of community newspapers including community language newspapers with any free or controlled distribution.
Introduction To The Audit
The CAB’s Community Newspaper audit delivers audited data about the distribution of community newspapers reported two times a year.
CAB data is relied on by media buyers, advertisers and marketers seeking to improve their understanding of the free and controlled publishing marketplace.
The CAB Print Audit Standard is ‘Average Net Distribution’. The audit verifies the average distribution per issue and reports the distribution methods used to deliver the title to recipients.
Audit Periods
The CAB reports audited data twice per year, in May and November for the periods:
Community Newspapers must audit every 6 months.
How Does A Publication Qualify?
Any community newspaper can audit with CAB. The audit begins with the printing of the publication and looks at all of the distribution methods employed by the Publisher to reach recipients, with a focus on the delivery mechanisms used.
Advertisers and agencies have access to unparalleled levels of data about the distribution of CAB audited publications.
What Qualifies?
Just about everything! Except for those copies left in the publishers office, unsold copies and returns not utilised as well as copies used to mail with invoices.
Preparing For An Audit
Publishers prepare for an audit by collecting and preparing details about the distribution of every issue of the publication for their audit period.
Each audit is unique and will be tailored to suit the distribution process utilised for each publication. Auditors require proof of production of the publication, along with a breakdown of the distribution methods used. Some geographical breakdown is also required. Auditors may seek access to distribution and financial records to verify this data.
The CAB works with Publishers to develop and improve record keeping processes and offers a comprehensive and competitive audit service.
Please see the CAB Audit Guidelines for more detail on how the audit will be conducted.
> Access the above Audit Tools for the CAB
Accessing Data
Members have access to a range of reports, trends and tools that help you better understand paid print media.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
