Email Newsletter Audit Service

Trusted Figures for Email Newsletter Distribution Lists

The ABA Email Newsletter Audit verifies the average number of people to receive an email newsletter in a specified audit period.

Audited Members receive:

an Audit Certificate bearing the ABA's green tick of approval
Email distribution figures listed alongside ABA print circulation figures

Email Newsletter figures can be listed alongside other related media channels such as Print, Websites, and Digital Publications.

Introduction to the Email Newsletter Audit Service

The Email Newsletter Audit provides audited data about the Average Net Distribution of an issue of an Email Newsletter. The audit reports the average net distribution free of undelivered email and returns.

Audit Periods

The Email Publisher nominates the audit period but it must cover the delivery of a minimum of at least three issues occurring a minimum of twice per year.

How Does An Email Newsletter Qualify?

Email Newsletters with opt-in distribution qualify for a CAB audit. Any regular newsletter service in which advertisers or sponsors are represented can benefit.