A CAB Audit Service
This audit is for organisers of any conference, event or exhibition with a managed attendance process.
Introduction To The Audit
The Event Audit verifies the attendance at an exhibition, conference or event and provides audited data about the type of attendees, from paid and complimentary visitors at a consumer exhibition to single and multiple day visits of registered visitors at trade exhibitions.
The Event Audit Standard is the Visitor allowing organisers to provide verified proof of attendance at events using industry agreed metrics.
Audit Periods
The audit is conducted over the length or duration of the event. The audit is continuous and follows the annual or bi-annual hosting of the event.
How does an Exhibition or Conference Qualify?
Any event with a ticketed or registered attendance is able to join and complete an audit of the attendance of the event.
Preparing for an audit
The audit process verifies the number of attendees to an event, and delivers one of two reports depending on whether the event is a consumer or trade.
Event organisers prepare for an audit by collecting and preparing details about the attendance on each day of the event and providing the auditor with access to attendance records, demographic details from registration and payment details where required.
Click here to download a sample report.
Accessing Data
Members have access to a range of reports, trends and tools that help you better understand paid print media.
To try us out, call or email us today for a demonstration in your office.
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