A CAB Audit Service
This is an optional additional audit for publishers of business-to-business publications with a registered database of recipients.
Introduction To The Audit
The Profile Demographic Audit is an optional additional audit of a single issue annually that verifies the demographic of recipients of an audited business to business publication from data collected by the publisher.
Audit Periods
The audit is conducted on a nominated issue once per year. The Publication must have a current CAB audit certificate.
How Does A Publication Qualify?
Any publication with auditable demographic information about 20% or more of their Average Net Distribution qualifies to complete a Profile Demographic Audit.
The audit takes a detailed look at the recipients of a publication reporting on the job title / job function and industry classifications as well as any publisher collected demographic such as number of employees, budget approval etc. The audit also reports the method of request and the age of recipient’s requests.
> Click here for a report sample
What Qualifies?
Specific demographic data provided by a named recipient requesting to receive the nominated publication. The demographic must include job function / job title and industry classification questions and records can be up to 3 years old to qualify.
Written, email and telemarketing records can qualify and the CAB will work with members to create registration forms and provide guidance on relevant questions to ask.
Preparing For An Audit
Publishers prepare for an audit by collecting and preparing details about the recipients of a publication, for a nominated issue, to be audited annually. Each audit is unique and will be tailored to suit the distribution process utilised for each publication.
Please see the CAB Audit Guidelines for more detail on how the audit will be conducted.
Accessing Data
Members have access to a range of reports, trends and tools that help you better understand paid print media.
To try us out, call or email us today for a demonstration in your office.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
