A CAB Audit Service
This audit is for distributors of any unaddressed item.
Introduction To The Audit
The CAB Unaddressed Distribution Audit verifies the distribution of unaddressed items using industry agreed delivery metrics.
The Unaddressed Distribution Audit Standard is Average Net Delivery and reports the total net delivery for a single engagement.
Users of this service are any major advertisers using third-party distributors to reach consumers through letterbox and household delivery formats.
Audit Periods
The audit is conducted over the length or duration of the delivery engagement - from single to multiple days.
How does an Unaddressed Item Qualify?
Any item from a printed product such as a catalogue to a product sample or offering can be verified through the unaddressed distribution audit.
Preparing for an audit
The audit process verifies the average net delivery for a single engagement.
Distributors prepare for an audit by collecting and presenting details about the delivery of the item, and providing details of the delivery and confirmation process used.
> Click here to download a sample report
Accessing Data
Members have access to a range of reports, trends and tools that help you better understand paid print media.
To try us out, call or email us today for a demonstration in your office.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
