The Audited Media Association of Australia ('AMAA'), formerly the Audit Bureaux of Australia, is seeking expressions of interest from web measurement technology providers, to provide a measurement solution for a new range of metrics under its Web Audit Service, addressing members' needs in today’s dynamic media landscape.
Audited Media Association of Australia is the new brand identity of the combined ABC and CAB which will more accurately reflect their evolving leadership in media auditing and accountability. The new brand was endorsed by members of both ABC and CAB and reinforces their role in providing the media industry with independently audited data.
Following the decision made by the Interactive Advertising Bureau (IAB) Measurement Council in conjunction with the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA), Nielsen will be retiring the monthly Unique Browser metrics at the end of February 2013.
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