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A new era of accountability + Facebook?

Are Facebook’s measurement issues heralding a new era of accountability in metrics?

Traditional media is being acknowledged as delivering what certain digital metrics are increasingly being seen to not deliver - accuracy and transparency.

Is Australia falling behind in media industry accountability?

Our industry is constantly engaged in discussions about accountability, transparency and metrics that can be trusted in ad trading. There has also been the odd report about the audit body, the AMAA, its current industry role and dare I say, its potential demise as the print channel declines.

ABC data release period ending September 2016

ABC Paid Media Audit Data for the Reporting Period-ended September 2016 is now available AMAA’s eData portal.

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