AMAA has strengthened its member services team with the appointment of Blake Mason to the role of Sales and Marketing Manager.
Blake’s role will focus on the AMAA’s suite of media verification services and delivering value to our members through the benefits and ROI that the services deliver to their businesses.
Every newsletter we will feature the magazines, newspapers, websites, exhibitions and conferences and email newsletters that have joined the AMAA and completed their first audit. In our first report we showcase 26 CAB titles, 21 websites, 5 email newsletters and 33 exhibitions.
We all like to think our website is attracting the right visitors and those visitors are viewing the essentials on our site BUT do we really know? Back up your claims with the AMAA's audited website measurement service - verified and industry credible data.
AMAA members can now showcase their email newsletter distribution with the updated Email Newsletter Audit. Reporting opt-in recipients, with flexible audit periods and a more streamlined process its the ideal audit to demonstrate engagement for your masthead.
AMAA has added four new sites to its roster of audited members with the addition of motoring specialist publisher CarAdvice.com.au, real-estate professionals resource site EliteAgent.com.au; and Musicfeeds.com.au and bubhub.com.au from Evolve Media Australia who will also be setting up more sites to report in the coming months.
Find out more about the Working Committees are the heart and soul of the body, ensuring the measurement metrics and audit practices delivered by the AMAA serve the advertisers, media buyers and media providers that form the industry body.
The AMAA’s CEO, Paul Dovas was invited to speak at FIPP’s Digital Newsstand Forum, part of the FIPP 2014 Worldwide Media Marketplace held in Bangkok, Thailand on May 14 2014 about the work the AMAA has done to standardise measurement of magazines. For those of us unable to be part of the 200 that attended, FIPP’s Amy Duffin gives us a summary of Paul’s session.
1 of 3 Next »