Audit Bureaux of Australia chief executive Paul Dovas is to discuss Multichannel Marketing in a Big Data World when he presents at the inaugural Australian FUNNEL conference to be held at Sydney’s Australian Technology Park on 19 November, 2012.
In his presentation under the “Align stream”, Dovas will address the metrics and methods required by marketers for on and offline success in a world where it is increasingly difficult to identify and measure ROI.
“Marketers today are faced with a multitude of different data spanning lots of different delivery platforms and often from many different data suppliers. It is increasingly difficult for marketers to cut through the noise,” said Dovas.
“I hope to guide marketers through the data minefield and outline the latest industry benchmarks both here and abroad.”
Dovas is on the board of the International Federation of Audit Bureaux of Circulations (IFABC). He presented at the organisation’s annual conference in Madrid, Spain on 22-23 October, following his session as moderator of a panel titled Creating Brand Safe Markets at the i-com international conference on online media measurement in Rome (15 October).
ABA members are invited to take advantage of a special 10% discount code ABADISC to buy tickets to the conference until 15 November, 2012.
For more information about FUNNEL 2012 and to register for the Sydney event, visit www.cometofunnel.com.au
ABOUT ABA The Audit Bureaux of Australia is comprised of the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB). A not-for-profit industry organisation, it provides advertisers, marketers and media buyers with verified distribution data across a range of media formats. Visit www.auditbureau.org.au for more information
FUNNEL is a one-day learning, sharing and networking event for the Australian B2B and Considered Purchase sales and marketing community. It’s all about the new strategies, tactics and technologies that generate and nurture leads over time, then convert them into trackable and measurable revenue.
Heather Craven , Director of Marketing , Audit Bureaux of Australia
02 8912 6001
Event Director, Marketing & Technology
07 5510 5110
Date: 25 Oct 2012
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