News
CAB chairman to step down at AGM
The Circulations Audit Board invites members to come along to the CAB AGM on Thursday 6th October, 2011 when several board members will be stepping down from their positions.
Tickets are now available for the CAB AGM 2011, which will be held at Piato restaurant in North Sydney and followed by a two-course lunch.
The CAB AGM will mark a significant change in make-up of the CAB board as several long-standing members will be stepping down from their roles.
CAB president Rob Yeomans will be leaving the CAB after 20 years on the board and 10 years as president. Yeomans recently retired from his role as managing director of Rank Publishing and will be spending his retirement exploring Australia.
Vice-president Adrian Farrow, of Westwick-Farrow Media will be stepping down from his position this year. Farrow joined the board in 2000 and has been an integral member ever since. He recently sold his company to Universal Magazines.
Treasurer John Engisch will also be stepping down from his position on the board after successfully steering the finances of the company over the past year.
CAB chief executive Paul Dovas said: “These board members have been the backbone of the CAB for a long time and have served to grow and cement the reputation of the organisation. We’d like to thank them for their contribution and hard work over the years. ”
Tickets are limited so ensure you register to attend the AGM and book for the lunch at $55 per head.
Attendance is by RSVP only as spaces are limited. Please confirm your attendance as soon as possible. To book, simple email or call Sue Pemberton on 02 9954 9800 or email sue.pemberton@auditbureau.org.au.
Tickets are now available for the CAB AGM 2011, which will be held at Piato restaurant in North Sydney and followed by a two-course lunch.
The CAB AGM will mark a significant change in make-up of the CAB board as several long-standing members will be stepping down from their roles.
CAB president Rob Yeomans will be leaving the CAB after 20 years on the board and 10 years as president. Yeomans recently retired from his role as managing director of Rank Publishing and will be spending his retirement exploring Australia.
Vice-president Adrian Farrow, of Westwick-Farrow Media will be stepping down from his position this year. Farrow joined the board in 2000 and has been an integral member ever since. He recently sold his company to Universal Magazines.
Treasurer John Engisch will also be stepping down from his position on the board after successfully steering the finances of the company over the past year.
CAB chief executive Paul Dovas said: “These board members have been the backbone of the CAB for a long time and have served to grow and cement the reputation of the organisation. We’d like to thank them for their contribution and hard work over the years. ”
Tickets are limited so ensure you register to attend the AGM and book for the lunch at $55 per head.
Attendance is by RSVP only as spaces are limited. Please confirm your attendance as soon as possible. To book, simple email or call Sue Pemberton on 02 9954 9800 or email sue.pemberton@auditbureau.org.au.
The CAB needs you
CAB Count on Us adverts have started appearing in our member publications as part of our campaign to promote the importance of audited media. If you haven't downloaded ads as yet, we'd like to invite you to join the campaign and make sure you run the ad in your next issue.
Industry publications AdNews and B&T have run the first of the adverts in their September issues and we expect to see many more titles running the campaign over the coming months.
The CAB has already added a number of different sizes and formats to our new digital library and welcomes any further enquiries.
We call on your assistance to spread the word to advertisers. This is your chance to remind your clients how you value their business through your commitment to audit on a regular basis.
The CAB would like to thank all our publisher members who have already committed to placing the ads in their publications over the coming months. So far, we have had more than 200 downloads.
If you did not receive the access information to our new digital library where you can download the ads, please contact Heather Craven or Jill Park to get a log-in on 02 9954 9800 or email info@auditbureau.org.au.
Industry publications AdNews and B&T have run the first of the adverts in their September issues and we expect to see many more titles running the campaign over the coming months.
The CAB has already added a number of different sizes and formats to our new digital library and welcomes any further enquiries.
We call on your assistance to spread the word to advertisers. This is your chance to remind your clients how you value their business through your commitment to audit on a regular basis.
The CAB would like to thank all our publisher members who have already committed to placing the ads in their publications over the coming months. So far, we have had more than 200 downloads.
If you did not receive the access information to our new digital library where you can download the ads, please contact Heather Craven or Jill Park to get a log-in on 02 9954 9800 or email info@auditbureau.org.au.
$29m ad dollars lost to media through scams
Advertisers across Australia are losing more than $29m annually as a result of media scams diverting ad spend from credible media, delegates at our Accountability in Ad Spend Conference were told this month.
CAB director of marketing Heather Craven said every dollar spent on scams is a dollar lost by publishers.
She said: "We find it completely unacceptable that advertisers continue to be ripped off and publishers continue to lose this revenue. This is why we've launched our CAB Count On Us campaign to spread the word about the protection audited media provides."
Don Jones, assistant commissioner, Compliance & Enforcement NSW Fair Trading warned delegates that in the past year alone more than 150 ‘fake’ publications are estimated to have been operating in Australia.
Jones detailed some of the scams that had been reported to his department in recent months and advised them to visit the ScamWatch website to view the scams that are currently in the marketplace.
Delegates were told how many of the scammers use real business processes to appear legitimate and employ lawyers to represent them in order to railroad people into paying them money.
Jones recommended delegates double check with the CAB that a title is audited to ensure that the title they are looking to invest in is real before parting with their money.
Jones told the CAB: “The scam figures we have are very conservative, given that many businesses aren’t even aware they are being scammed and many others prefer not to acknowledge it.
“Whether it is paying to advertise jobs in fake classifieds or placing ads in magazines that simply don’t exist, the risks for business are great.”
The CAB is keen to hear from anyone who believes they have been scammed out of media spend. Please contact heather.craven@auditbureau.org.au or call 02 9954 9800.
CAB director of marketing Heather Craven said every dollar spent on scams is a dollar lost by publishers.
She said: "We find it completely unacceptable that advertisers continue to be ripped off and publishers continue to lose this revenue. This is why we've launched our CAB Count On Us campaign to spread the word about the protection audited media provides."
Don Jones, assistant commissioner, Compliance & Enforcement NSW Fair Trading warned delegates that in the past year alone more than 150 ‘fake’ publications are estimated to have been operating in Australia.
Jones detailed some of the scams that had been reported to his department in recent months and advised them to visit the ScamWatch website to view the scams that are currently in the marketplace.
Delegates were told how many of the scammers use real business processes to appear legitimate and employ lawyers to represent them in order to railroad people into paying them money.
Jones recommended delegates double check with the CAB that a title is audited to ensure that the title they are looking to invest in is real before parting with their money.
Jones told the CAB: “The scam figures we have are very conservative, given that many businesses aren’t even aware they are being scammed and many others prefer not to acknowledge it.
“Whether it is paying to advertise jobs in fake classifieds or placing ads in magazines that simply don’t exist, the risks for business are great.”
Have you been scammed?
The CAB is keen to hear from anyone who believes they have been scammed out of media spend. Please contact heather.craven@auditbureau.org.au or call 02 9954 9800.
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