News

Research reveals Trust=Money

The AMAA's latest research shows media channel trust is a key influencer in media investment, with 86% of industry respondents agreeing that where there is trust, there is more willingness to spend.

YouTube's loss is premium publishers gain

Erik Sass, editor of Publisher's Daily, weighs in on the YouTube boycott.

IAB UK's Jon Mew talks about digital advertising

Read what Jon Mew, the new IAB UK chief says about the controversies surrounding digital advertising and his 3 steps to repair its reputation.

Ebiquity presents at the AANA Media Challenge

Read this summary of Nick Manning's Ebiquity presentation at the AANA Media Challenge event in late March 2017 by Jennifer O'Brien from CMO 

A new era of accountability + Facebook?

Are Facebook’s measurement issues heralding a new era of accountability in metrics?

Traditional media is being acknowledged as delivering what certain digital metrics are increasingly being seen to not deliver - accuracy and transparency.

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