News
ABA Digital Watchdog Committee Rules Against Auto-play Video
Alexx Cass | @ABAwatchdog
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen ads.
These new rules are active from Monday September 12th 2011 and are applicable to any digital publishers who are audited in order to eligible for ABA green tick audit accreditation.
Senior representatives from the Media Federation of Australia (MFA) and audited publisher members unanimously agreed that auto-play video was a risk to media buyers and should be identified as a compliance issue in the ABA Web Audit Rules and Guidelines. This addition to the rules is a congruent extension of the existing web audit rules that currently prohibit auto-refreshing pages and other techniques that have proven to inflate ad impression figures.
This response by the committee follows on from the online industry’s increasing disapproval of auto-play video which was highlighted earlier in the year by media agency UM ceasing video advertising on websites which auto-play video.
The new rules extend audit compliance (and eligibility for ABA accreditation) to the delivery of ad units regardless of the direct impact upon the website market metrics being reported. The addition to the rules ensures that compliant ABA websites only serve ad units (including video) in association with user-requested content in the focus browser window.
The purpose of this rule change is to minimise artificial inflation of ad impressions where previously the audit only extended to breaches that had an impact on market metrics being reported (the focus was on page impressions not ad impressions). This change covers a loophole where a website could be auto-refreshing and auto-playing ads (and not the surrounding page) but still be ABA compliant.
The latest version of the ABA Web Audit Rules and Guidelines can be downloaded from the ABA Website or from this link.
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen ads.
These new rules are active from Monday September 12th 2011 and are applicable to any digital publishers who are audited in order to eligible for ABA green tick audit accreditation.
Senior representatives from the Media Federation of Australia (MFA) and audited publisher members unanimously agreed that auto-play video was a risk to media buyers and should be identified as a compliance issue in the ABA Web Audit Rules and Guidelines. This addition to the rules is a congruent extension of the existing web audit rules that currently prohibit auto-refreshing pages and other techniques that have proven to inflate ad impression figures.
This response by the committee follows on from the online industry’s increasing disapproval of auto-play video which was highlighted earlier in the year by media agency UM ceasing video advertising on websites which auto-play video.
The new rules extend audit compliance (and eligibility for ABA accreditation) to the delivery of ad units regardless of the direct impact upon the website market metrics being reported. The addition to the rules ensures that compliant ABA websites only serve ad units (including video) in association with user-requested content in the focus browser window.
The purpose of this rule change is to minimise artificial inflation of ad impressions where previously the audit only extended to breaches that had an impact on market metrics being reported (the focus was on page impressions not ad impressions). This change covers a loophole where a website could be auto-refreshing and auto-playing ads (and not the surrounding page) but still be ABA compliant.
The latest version of the ABA Web Audit Rules and Guidelines can be downloaded from the ABA Website or from this link.
Urban Geek first ad network to earn the ABA green tick
Alexx Cass | @ABAwatchdog
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website's measurement practises are fully compliant with industry rules and that the site's web traffic figures are accurate and reliable. Websites carrying the ABA green tick also appear on the ABA Safe Website List which is used by media buyers to verify which websites are not putting media buyers at risk by inflating media buying metrics such as web traffic figures and ad impressions. The audit of Urban Geek Media brings the ABA Safe List tally to over 300 websites across more than 60 different publishers.
Paul Dovas, ABA chief executive officer said, “We commend Urban Geek for leading the way. This signals a focus on a new area of accountability and transparency among ad networks and sales houses”.
The audit provides ad networks and publishers with greater reassurance that the partner sites they deal with are implementing measurement and ad delivery practises that are compliant with industry measurement rules. Drew Parkes, Urban Geek Media’s Managing Partner said, “The ABA web audit gives our advertisers confidence that they can trust the traffic numbers for the sites we exclusively represent and they can trust that their advertising budgets are being effectively used .”
Ad networks have unique measurement challenges because often they do not have direct control over the way their partner sites implement measurement tags and report their web traffic figures. The web audit process ensures ongoing standardisation and measurement best practises across the ever-changing portfolio of websites that an ad networks represents.
Earlier in the year the ABA published a Digital Watchdog Report identifying the common tricks and traps that the web audit process has detected in the market over the past 12 months.
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website's measurement practises are fully compliant with industry rules and that the site's web traffic figures are accurate and reliable. Websites carrying the ABA green tick also appear on the ABA Safe Website List which is used by media buyers to verify which websites are not putting media buyers at risk by inflating media buying metrics such as web traffic figures and ad impressions. The audit of Urban Geek Media brings the ABA Safe List tally to over 300 websites across more than 60 different publishers.
Paul Dovas, ABA chief executive officer said, “We commend Urban Geek for leading the way. This signals a focus on a new area of accountability and transparency among ad networks and sales houses”.
The audit provides ad networks and publishers with greater reassurance that the partner sites they deal with are implementing measurement and ad delivery practises that are compliant with industry measurement rules. Drew Parkes, Urban Geek Media’s Managing Partner said, “The ABA web audit gives our advertisers confidence that they can trust the traffic numbers for the sites we exclusively represent and they can trust that their advertising budgets are being effectively used .”
Ad networks have unique measurement challenges because often they do not have direct control over the way their partner sites implement measurement tags and report their web traffic figures. The web audit process ensures ongoing standardisation and measurement best practises across the ever-changing portfolio of websites that an ad networks represents.
Earlier in the year the ABA published a Digital Watchdog Report identifying the common tricks and traps that the web audit process has detected in the market over the past 12 months.
Audited website figures (August 2011) now available
Login to the ABA Masthead Reports from www.auditbureau.org.au to view the August 2011 audited website audience figures, which are currently available for over 275 websites. Click through each of the links below to view the web figures for our newest members.
[Agencies and Advertisers – Register Here for free access to audited figures for Websites, Digital Publications and Email Newsletters.]
New audited sites for July-August 2011
Refer to the ABA Safe Website List to verify which other sites are ABA audited.
[Agencies and Advertisers – Register Here for free access to audited figures for Websites, Digital Publications and Email Newsletters.]
New audited sites for July-August 2011
| Website | Publisher | Category |
| PS News | PS News | Business & Finance |
| myGC.com.au | Hot Tomato Broadcasting | News & Weather |
| Have a Go News | Have a Go News | News & Weather |
| Probus Dogs NSW | Mahlab Media | Lifestyle Lifestyle |
| Break Cheat Code Central Game Front games.on.net Made Man MMGN | Urban Geek Media | General Entertainment Games Games Games General Entertainment Games |
| Australian Gift Guide Style Icons Spice News Spatial Source | Intermedia Group | Online Retail Business & Finance Business & Finance Business & Finance |
| Property Observer Technology Spectator | First Digital Media | Business & Finance Business & Finance |
Refer to the ABA Safe Website List to verify which other sites are ABA audited.
Australian B2B and niche industry websites outperform market
Alexx Cass | @ABAwatchdog
Over the last 12 months, ABA audited B2B and niche industry website audiences have grown on average at a pace of 3.23% Australian Unique Browsers each month. This rate of growth has outperformed the overall market which grew at a comparatively slower rate of just 1.87% Australian Unique Browsers per month^.
The top ten performing websites (in terms of average growth) as highlighted in the table below, target professionals from a cross section of different specialisations including Small Business, Media, Medical, Environment and Accounting. This sustained growth over so many different industry specialisations demonstrates an increasing demand for web-based news, reosurces and communities for niche professionals.
Paul Dovas, ABA chief executive said “In a tough media market it’s heartening to see so many B2B sites successfully growing their online audiences while remaining committed to the core principles of accountability. There have been a lot of success stories among Australian B2B publishers over the last 12 months and the ABA is proud to play a part in highlighting their success.”
The websites StartupSmart and Climate Spectator grew at the highest rate over the previous 12 months. Both websites are a part of the First Digital Media network and were launched in mid 2010. Sam Granleese, First Digital Media’s strategy manager said “business people and affluent professionals continue to turn to our specialist online publications for high quality content that is unavailable on the old traditional online news portals”.
Top ABA audited B2B Websites by average monthly Australian Unique Browser growth (July 10 – July 11) ^
Members can login to the ABA Masthead Reports to view more detailed audience data (see StartupSmart example) non-members can register here for free trial access.
^ Source: ABA Audited Nielsen Market Intelligence Data (Domestic Traffic) July 2010 – July 2011
Over the last 12 months, ABA audited B2B and niche industry website audiences have grown on average at a pace of 3.23% Australian Unique Browsers each month. This rate of growth has outperformed the overall market which grew at a comparatively slower rate of just 1.87% Australian Unique Browsers per month^.
The top ten performing websites (in terms of average growth) as highlighted in the table below, target professionals from a cross section of different specialisations including Small Business, Media, Medical, Environment and Accounting. This sustained growth over so many different industry specialisations demonstrates an increasing demand for web-based news, reosurces and communities for niche professionals.
Paul Dovas, ABA chief executive said “In a tough media market it’s heartening to see so many B2B sites successfully growing their online audiences while remaining committed to the core principles of accountability. There have been a lot of success stories among Australian B2B publishers over the last 12 months and the ABA is proud to play a part in highlighting their success.”
The websites StartupSmart and Climate Spectator grew at the highest rate over the previous 12 months. Both websites are a part of the First Digital Media network and were launched in mid 2010. Sam Granleese, First Digital Media’s strategy manager said “business people and affluent professionals continue to turn to our specialist online publications for high quality content that is unavailable on the old traditional online news portals”.
Top ABA audited B2B Websites by average monthly Australian Unique Browser growth (July 10 – July 11) ^
| Name | Publisher | Industry Type | Average Monthly Growth (UBs) |
| StartupSmart | First Digital Media | Small Business | 18.17% |
| Climate Spectator | First Digital Media | Environment | 13.33% |
| BestAdsOnTV.com | Campaign Brief | Media & Advertising | 8.78% |
| Chartered Accountants | ICCA | Accounting | 8.21% |
| MJA Insight | AMPCo | Medical | 7.7% |
| LifeScientist | IDG Communications | Science | 7.52% |
| Fancy Goods | Thorpe-Bowker | Book Publishing | 7.31% |
| SC Magazine | Haymarket Media | IT Security | 7.15% |
| CFO World | IDG Communications | Finance | 6.43% |
| Medical Observer | UBM Medica | Medical | 5.42% |
Members can login to the ABA Masthead Reports to view more detailed audience data (see StartupSmart example) non-members can register here for free trial access.
^ Source: ABA Audited Nielsen Market Intelligence Data (Domestic Traffic) July 2010 – July 2011
ABA warns industry about publisher’s Google Analytics claims
The Audit Bureaux of Australia is warning media buyers not to trust misleading website audience figures that are based on publishers' unproven claims and internal Google Analytics reports. This warning to the industry comes from the ABA due to increasing demand from its members to intensify education around this issue and to help protect media buyers from wasting time and ad spend on risky publishers that present misleading figures.
Paul Dovas, ABA chief executive said: “At a time when accountability should be at the forefront of all advertising decisions, we are still seeing a high number of media buyers accepting publisher’s Google Analytics claims. Media buyers should be wary of this approach because unaudited publisher claims have, time and again, been proven to be untrustworthy because the numbers are so easy to manipulate, either through technical means or by misleading reporting of the figures.”
When used for internal web analytics purposes, Google Analytics is an adequate tool because there is no need for standardisation or compliance to industry rules. However due to measurement implementation errors or publishers' disregard for industry measurement rules, internal Google Analytics reports do not meet the industry standard required for the purposes of benchmarking and proving online audience size to advertisers.
Dovas said: “Some publishers choose not to audit because they know they can provide more favourable internal Google Analytics figures which can be manipulated to provide a higher audience number than competitors. It is disturbing to know that media buyers may be taking them at their word and not asking for audited numbers which is a key requirement in other media.”
The most common misuse of Google Analytics reports is when the website misrepresents worldwide audience traffic as Australian traffic enabling the website to gain an unfair advantage over their competitors. Another tactic is to report the highest month’s audience figures instead of reporting a current month or a rolling average. The most common technical error that occurs is when a website places an additional Google Analytics tracking tag on each page, causing each page view to be counted twice. There are numerous ways to distort the numbers, which makes it very difficult for media buyers or competitors to detect when this is occurring. The ABA recently published a digital watchdog report that is essential reading for media buyers which highlights many of the mistakes and tricks that can cause misleading publisher claims.
All of the risks that have been highlighted by the ABA impact the media evaluation process, impeding media buyers' ability to fairly assess where to place their ad investment and have confidence in the figures being used. These traps also put trustworthy publishers at an unfair disadvantage because they will be competing with inflated or even fabricated figures. In order to protect their ad investment, media buyers should seek independent ABA verification of online audience figures.
Paul Dovas, ABA chief executive said: “At a time when accountability should be at the forefront of all advertising decisions, we are still seeing a high number of media buyers accepting publisher’s Google Analytics claims. Media buyers should be wary of this approach because unaudited publisher claims have, time and again, been proven to be untrustworthy because the numbers are so easy to manipulate, either through technical means or by misleading reporting of the figures.”
When used for internal web analytics purposes, Google Analytics is an adequate tool because there is no need for standardisation or compliance to industry rules. However due to measurement implementation errors or publishers' disregard for industry measurement rules, internal Google Analytics reports do not meet the industry standard required for the purposes of benchmarking and proving online audience size to advertisers.
Dovas said: “Some publishers choose not to audit because they know they can provide more favourable internal Google Analytics figures which can be manipulated to provide a higher audience number than competitors. It is disturbing to know that media buyers may be taking them at their word and not asking for audited numbers which is a key requirement in other media.”
The most common misuse of Google Analytics reports is when the website misrepresents worldwide audience traffic as Australian traffic enabling the website to gain an unfair advantage over their competitors. Another tactic is to report the highest month’s audience figures instead of reporting a current month or a rolling average. The most common technical error that occurs is when a website places an additional Google Analytics tracking tag on each page, causing each page view to be counted twice. There are numerous ways to distort the numbers, which makes it very difficult for media buyers or competitors to detect when this is occurring. The ABA recently published a digital watchdog report that is essential reading for media buyers which highlights many of the mistakes and tricks that can cause misleading publisher claims.
All of the risks that have been highlighted by the ABA impact the media evaluation process, impeding media buyers' ability to fairly assess where to place their ad investment and have confidence in the figures being used. These traps also put trustworthy publishers at an unfair disadvantage because they will be competing with inflated or even fabricated figures. In order to protect their ad investment, media buyers should seek independent ABA verification of online audience figures.
ABA roadshow reveals online traps to media buyers
Australian media agencies have been warned about the increasing number of tricks and traps that are being used by unaudited online publishers to artificially inflate their ad impressions and traffic numbers, leading to wasted ad spend.
As a part of the online media industry’s Web Audit Initiative and education program, the Audit Bureaux of Australia (ABA) has been visiting key media agencies in Sydney, Melbourne and Brisbane to reveal to media buyers the increasing number of risks to their online advertising budget. The ABA has previously warned media buyers of these risks through a recent Digital Watchdog report entitled Protect Your Online Ad Spend From These Traps.
Media buyers were disturbed to learn about the number of different risks to be aware of and how often they occur across publishers of all sizes, large and small. Media buyers were also concerned to hear about the number of large publishers in breach of ABA measurement rules due to accidental or sometimes intentional manipulation of the measurement system which inflates the online traffic numbers used for media evaluation and planning.
A key point of concern was the increasing number of local publishers using third party pop-under methods that enable a website to artificially inflate their traffic numbers and ad inventory by piggybacking on a separate host website’s traffic. By automatically serving their website in another browser window when a user visits a separate website, they are able to leech off the host’s traffic automatically serving ads to them which may never be seen or may not be welcomed by the user.
All of the risks highlighted by the ABA impact the media evaluation process, impeding media buyers' ability to fairly assess where to place their ad investment and have confidence in the figures being used. These traps also put trustworthy publishers at an unfair disadvantage because they will be competing with inflated or even fabricated figures. In order to protect their ad investment, media buyers should seek independent ABA verification if these issues are present in the websites they choose to deal with.
Paul Elliott, Head of Digital for the media agency OMD said: “OMD wholeheartedly support the efforts of the ABA and their education drive. It’s an imperative for all of the online team at OMD to understand the potential issues with the numbers we use for our planning and buying. The ABA provide clarity on the common mistakes in online measurement. They have also highlighted the methods that could be employed by unscrupulous publishers in order to manipulate their impressions. This is an issue that goes beyond traffic measurement, and the ABA have identified a number of examples where potentially bought impressions are not being seen. This is still the biggest issue we face in our industry so it’s as important as ever to have an independent body like the ABA taking a lead in this area of industry education.”
Background:
Since the launch of the online media industry's Web Audit Initiative and Digital Watchdog Committee in late 2009, the Audit Bureaux of Australia (ABA) has been working with the industry to investigate and resolve a range of measurement issues affecting the market. The aim of the web audit initiative has been to increase media buyers' confidence in the numbers being used and also ensure their investment is protected from traps that may lead to wasted ad spend.
For more information about our web audit service, please contact Alexx Cass at alexx.cass@auditbureau.org.au or call 02 8912 6009.
As a part of the online media industry’s Web Audit Initiative and education program, the Audit Bureaux of Australia (ABA) has been visiting key media agencies in Sydney, Melbourne and Brisbane to reveal to media buyers the increasing number of risks to their online advertising budget. The ABA has previously warned media buyers of these risks through a recent Digital Watchdog report entitled Protect Your Online Ad Spend From These Traps.
Media buyers were disturbed to learn about the number of different risks to be aware of and how often they occur across publishers of all sizes, large and small. Media buyers were also concerned to hear about the number of large publishers in breach of ABA measurement rules due to accidental or sometimes intentional manipulation of the measurement system which inflates the online traffic numbers used for media evaluation and planning.
A key point of concern was the increasing number of local publishers using third party pop-under methods that enable a website to artificially inflate their traffic numbers and ad inventory by piggybacking on a separate host website’s traffic. By automatically serving their website in another browser window when a user visits a separate website, they are able to leech off the host’s traffic automatically serving ads to them which may never be seen or may not be welcomed by the user.
All of the risks highlighted by the ABA impact the media evaluation process, impeding media buyers' ability to fairly assess where to place their ad investment and have confidence in the figures being used. These traps also put trustworthy publishers at an unfair disadvantage because they will be competing with inflated or even fabricated figures. In order to protect their ad investment, media buyers should seek independent ABA verification if these issues are present in the websites they choose to deal with.
Paul Elliott, Head of Digital for the media agency OMD said: “OMD wholeheartedly support the efforts of the ABA and their education drive. It’s an imperative for all of the online team at OMD to understand the potential issues with the numbers we use for our planning and buying. The ABA provide clarity on the common mistakes in online measurement. They have also highlighted the methods that could be employed by unscrupulous publishers in order to manipulate their impressions. This is an issue that goes beyond traffic measurement, and the ABA have identified a number of examples where potentially bought impressions are not being seen. This is still the biggest issue we face in our industry so it’s as important as ever to have an independent body like the ABA taking a lead in this area of industry education.”
Background:
Since the launch of the online media industry's Web Audit Initiative and Digital Watchdog Committee in late 2009, the Audit Bureaux of Australia (ABA) has been working with the industry to investigate and resolve a range of measurement issues affecting the market. The aim of the web audit initiative has been to increase media buyers' confidence in the numbers being used and also ensure their investment is protected from traps that may lead to wasted ad spend.
For more information about our web audit service, please contact Alexx Cass at alexx.cass@auditbureau.org.au or call 02 8912 6009.
ABA report warns media buyers to beware of online cheats
An Audit Bureaux of Australia (ABA) report on online audience measurement shines the light on some of the common pitfalls and measurement mistakes uncovered by the audit process since the launch of the ABA Web Audit and Digital Watchdog Committee in mid 2009.
The ABA report highlights the common pitfalls and mistakes uncovered by the audit process since the launch of the ABA Web Audit and Digital Watchdog Committee, and warns online advertisers and media buyers to avoid the traps. Among the key issues is the practice of counting page impressions (or views) twice, through the use of a second tracking tag, to boost audience figures.
“The most common method to measure website traffic in Australia is through tracking tags installed on each web page,” says Paul Dovas, chief executive of the ABA. “Yet by simply placing an additional tag on each page, some publishers are counting their page views twice and claiming an unfair advantage over their competitors.”
The report reveals that some websites are over-representing their site traffic by counting pop-ups for their website, while others are counting pages before they finish loading by placing the tracking tag at the top of the page instead of the bottom.
Mr Dovas says the latter represented a breach of industry measurement rules as the page was being counted even though users may choose to shutdown the browser before it finished loading.
Another more publicised cheat for inflating website traffic is auto-refreshing. This refers to the practice of automatically reloading web pages at regular intervals, regardless of whether the page is being actively viewed by the user or not.
“This practice has been found to significantly inflate key audience metrics, including page views and session times,” says Dovas. “As a result, media buyers are spending money on display ads that are going unseen on background browser tabs and even unattended computers.”
Although more than 200 leading Australian sites have verified they are not using auto-refresh, some sites are continuing the practice and thus putting advertisers at risk. The report also found that some publishers are also counting website traffic from invalid sources, including syndicated content on external sites and non-human traffic such as spiders and bots.
Mr Dovas says the aim of the report was to help media buyers and advertisers understand the risks and educate website publishers who may be inadvertently inflating their audience figures.
The easiest way to identify credible website publishers is to look for the ABA green tick, which verifies a website has been through the ABA’s rigorous and independent web audit process.
Click here to view the report.
Source: Audit Bureau of Circulations, Circulations Audit Board, Paul Dovas
By: Philip Jenkinson
The ABA report highlights the common pitfalls and mistakes uncovered by the audit process since the launch of the ABA Web Audit and Digital Watchdog Committee, and warns online advertisers and media buyers to avoid the traps. Among the key issues is the practice of counting page impressions (or views) twice, through the use of a second tracking tag, to boost audience figures.
“The most common method to measure website traffic in Australia is through tracking tags installed on each web page,” says Paul Dovas, chief executive of the ABA. “Yet by simply placing an additional tag on each page, some publishers are counting their page views twice and claiming an unfair advantage over their competitors.”
The report reveals that some websites are over-representing their site traffic by counting pop-ups for their website, while others are counting pages before they finish loading by placing the tracking tag at the top of the page instead of the bottom.
Mr Dovas says the latter represented a breach of industry measurement rules as the page was being counted even though users may choose to shutdown the browser before it finished loading.
Another more publicised cheat for inflating website traffic is auto-refreshing. This refers to the practice of automatically reloading web pages at regular intervals, regardless of whether the page is being actively viewed by the user or not.
“This practice has been found to significantly inflate key audience metrics, including page views and session times,” says Dovas. “As a result, media buyers are spending money on display ads that are going unseen on background browser tabs and even unattended computers.”
Although more than 200 leading Australian sites have verified they are not using auto-refresh, some sites are continuing the practice and thus putting advertisers at risk. The report also found that some publishers are also counting website traffic from invalid sources, including syndicated content on external sites and non-human traffic such as spiders and bots.
Mr Dovas says the aim of the report was to help media buyers and advertisers understand the risks and educate website publishers who may be inadvertently inflating their audience figures.
The easiest way to identify credible website publishers is to look for the ABA green tick, which verifies a website has been through the ABA’s rigorous and independent web audit process.
Click here to view the report.
Source: Audit Bureau of Circulations, Circulations Audit Board, Paul Dovas
By: Philip Jenkinson
Audited Website Figures (February data) now available
Login to the ABA Masthead Reports to view the February 2011 audience figures, which are currently available for over 200 websites. Click through each of the links below to view the web figures for these latest additions to the Masthead Reports.
[Agencies and Advertisers – Register Here for free access to audited figures for Websites, Digital Publications and Email Newsletters.]
Cumberland-Courier Newspapers is now providing a full cross-media picture of their audience reach by reporting an Email Newsletter figure, alongside their current Print, Website and Digital Publication figures for all their titles such as Penrith Press and Wentworth Courier.
Haymarket Media is now reporting audited figures for these six websites:
Autosport (Automotive)
PistonHeads (Automotive)
Autocar (Automotive)
What Car? (Automotive)
ProPrint (Business & Finance)
Limelight (General Entertainment)
First Digital Media have completed the audit for all six websites:
Business Spectator (Business & Finance)
SmartCompany(Business & Finance)
Eureka Report(Business & Finance)
Crikey (Business & Finance)
StartupSmart(Business & Finance)
Climate Spectator(Business & Finance)
Other new additions include:
Chartered Accountants(Business & Finance)
Villages (Directories)
[Agencies and Advertisers – Register Here for free access to audited figures for Websites, Digital Publications and Email Newsletters.]
Cumberland-Courier Newspapers is now providing a full cross-media picture of their audience reach by reporting an Email Newsletter figure, alongside their current Print, Website and Digital Publication figures for all their titles such as Penrith Press and Wentworth Courier.
Haymarket Media is now reporting audited figures for these six websites:
Autosport (Automotive)
PistonHeads (Automotive)
Autocar (Automotive)
What Car? (Automotive)
ProPrint (Business & Finance)
Limelight (General Entertainment)
First Digital Media have completed the audit for all six websites:
Business Spectator (Business & Finance)
SmartCompany(Business & Finance)
Eureka Report(Business & Finance)
Crikey (Business & Finance)
StartupSmart(Business & Finance)
Climate Spectator(Business & Finance)
Other new additions include:
Chartered Accountants(Business & Finance)
Villages (Directories)
Publisher summary pages now available in ABA Masthead Reports
The Publisher Summary pages provide a new way to search through the ABA audited website data.
Media buyers and publishers can now easily find audited figures for all of a publisher’s titles in a single report which can be exported as a PDF Audit Certificate.
Members can also see aggregated online audience reach figures for an entire publisher’s network or the combined audience reach of a publisher’s titles within a certain category.
Media buyers and publishers can now easily find audited figures for all of a publisher’s titles in a single report which can be exported as a PDF Audit Certificate.
Members can also see aggregated online audience reach figures for an entire publisher’s network or the combined audience reach of a publisher’s titles within a certain category.
For example, on the Haymarket Media publisher summary page, members can see the audited web figures for:
• All Individual website (and print) titles
• Audience reach for the IT or Automotive brands combined
• Audience reach of the entire network
In addition to ability to search by Website, Category, Keyword – can now sort entries by publisher. Total network figure for the publishers
Find out more about how to search the ABA Masthead Reports by Website, Category and Keyword here.
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