ABA PRESS RELEASES
5th February 2010: It has been confirmed by agencies and advertisers that audited circulation data plays a vital role in media planning and purchasing decisions. This was the key finding from the recent survey conducted by the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB), which attracted an impressive 24% response rate illustrating the collaborative relationship between the ABA and advertisers and agencies.
Over 70% of respondents stated they used the information available on ABA’s eData, an online platform used by members to access audited data, for media planning; and nearly 30% confirmed the information impacted on their purchasing decisions. Over 90% of respondents said that having access to audited figures was either very relevant or relevant to their business.
50% of ABA advertiser and agency users revealed they check publishers’ claims online via the ABA portal. Accessing audited print data was the most popular search, (89% ABC and 78% CAB viewed). However, almost half confirmed they were also viewing digital publications or web audited figures alongside print.
In this challenging media industry environment, audited circulation figures are more important than ever. Gordon Towell, ABA CEO comments “independently audited media is the only credible media. These results demonstrate that advertisers, planners and buyers are relying on audited circulation data to make informed buying decisions and assess the performance of media brands.”
The ABA sent the survey to over 540 advertiser and advertising agency members to learn what role print circulation and web traffic data plays in the media planning and buying process.
Steve Allen, Managing Director at Fusion Strategy understands the importance of credible data in media planning; “media strategy relies on having insight, so audited figures deliver a great deal more than just lists of which titles are up and which are down. It allows us to sit back and look from 40,000 or 100,000 feet at the various factors that may be influencing those figures. Our analysis of the figures give us the insight we need into how various demographics are trending, what level of discretionary spending is around in the population, how healthy is a particular category or sector.”
For further information please contact Heather Craven.
4th February 2010: The Board of Directors today issued a Publicity Correction regarding CAB member Convenience & Impulse Retailing magazine following the resolution of a publicity matter made by Retail Media.
In late 2009, advertisers in the grocery/food retailing marketplace were the subject of a series of emails and information pieces about CAB auditing, circulation and readership. Please read the Publicity Correction which clarifies the membership and audit status with the CAB of Convenience & Impulse Retailing.
For further information please contact Heather Craven.
22nd January 2010: A meeting yesterday between representatives from the MFA[1], the IAB Australia[2] and the ABA[3] resulted in a greater commitment towards standardisation and transparency of online audience metrics. Senior representatives of the three industry associations met in response to recent industry debate about online measurement metrics, in particular those of auto-refresh.
After discussion it was agreed to improve the development of rules and processes. The ABA’s Digital Watchdog Committee and IAB Australia’s Measurement Council will have representatives from all three industry bodies attend every meeting, ensuring greater collaboration and dialogue.
The meeting continued the work carried out by the three associations during 2008/2009 that culminated in the launch of the ABA’s web audit service in June 2009.
The meeting was attended by Gordon Towell, ABA CEO and Alexx Cass, ABA Digital Services Manager; Paul Fisher, IAB Australia CEO and Gai Le Roy, IAB Australia Programmes Manager; Kerry Field MFA Digital Sub-Committee Chair and Partner, Innovation and John Grono, GAP Research and MFA Research Committee Joint Chair.
Contact the ABA by phone on +61 2 9954 9800 or email to marketing@auditbureau.org.au for further information.
[1] Media Federation of Australia
[2] Interactive Advertising Bureau of Australia
[3] Audit Bureaux of Australia
MFA puts online publishers on notice
December 16th 2009: In a letter sent yesterday, the MFA have asked their members to demand independently audited ABA web data from the online publishers they spend money with. Over the past 12-months the MFA was part of an industry-wide initiative to develop the ABA Web Audit and has been actively involved in the setting of rules that govern the audit and reporting process.
Gary Hardwick, MFA President comments "Our industry spends billions a year making media placement decisions and rightly so, our clients are increasingly looking for confidence in the decisions we are making on their business - this is why transparency and accuracy of data and information is mandatory.
The ABA audited web data process, without question provides this confidence and I encourage our industry to be extremely cautious about using numbers that have not agreed to undergo this process to make these commercial decisions. The truth is in the detail and for sites that are not audited, can we believe in the numbers?”
The letter identifies the areas of risk that the audit brings into focus and informs members of the MFA’s involvement in the setting of measurement and reporting practices relating to rich media; non-user requested content such as auto-refresh; the placement of tags and double counting issues. The MFA has identified these as important factors that put their clients’ investment at risk because they may be wasting valuable ad-spend on audience reach that doesn’t exist.
Gordon Towell, ABA CEO applauded the MFA on the initiative, “There has been a groundswell of support from the media industry following the launch in June. It has also become absolutely clear that media buyers and advertisers are now demanding the same level of accountability and comparability of web audience data as exists for print media. There is now no reason for any publisher not to participate given the low-cost to audit and the opportunity to provide credible information to their media buyers and advertisers.”
The ABA Web Audit rules and guidelines cover the application of the Nielsen measurement technology by audited publishers as well as rules relating to the reporting of audited data in accordance with globally agreed standards. ABA audited data will only report user-requested and user-focused data and will exclude automatic content such as auto-refresh pages, pop-ups, pop-unders, interstitials and auto-play rich-media.
Kerry Field, MFA Digital Committee Chair and Partner, Innovation, Mindshare considered it the right time to remind MFA members of the benchmark that has been set with the introduction of the audit best-practice. “MFA members have a right to demand all web publishers they deal with are ABA audited. The ABA’s role as independent monitor and auditor of online media gives media buyers greater visibility, confidence that only user-generated activity is reported as well as understanding of traffic fluctuations and other anomalies.”
There are a number of ways that measurement data using the tagging methodology can be manipulated. The release of these rules and guidelines and the audits conducted by the ABA ensures publishers data collection procedure are compliant and reported on a consistent basis – an important achievement for the online medium.”
The MFA is also supporting members with a series of information presentations in conjunction with the ABA during December and January.
CAB Member Westwick Farrow Media endorses Verified Recipient Audit with media release on December 15 2009
Sydney, Australia
December 15th, 2009
CAB’s new Verified Recipient Audit shows magazine reader engagement
Westwick-Farrow Media among first to undertake new audit – with robust result
Verified Recipients is a powerful new metric that has been introduced by the Circulations Audit Board (CAB), which reports people who have actively demonstrated an interest in receiving a publication by way of a personally requested subscription. It provides media buyers and advertisers with a better understanding and further transparency of the distribution of CAB’s Business and Professional publications.
While Verified Recipient reporting will be compulsory from March 2011, some publishers, like Westwick-Farrow Media are setting the benchmark by reporting their verified numbers in the just completed April-Sept 2009 audit period. Publishers who choose to commit to this level of transparency through a Verified Recipient Audit are showing marketers and media buyers they are confident in the value of their publications and the relationship they have established with their target audience.
“This new initiative by the CAB delivers an extra level of transparency to marketers and media buyers. We wanted to be among the first to report this data, as our verified numbers have always been strong due to the quality of information we offer to targeted industry and technology sectors” said Geoff Hird, Associate Publisher at Westwick-Farrow Media.
All 10 of Westwick-Farrow Media’s industry and technology-specific magazines now have verified recipient (personally requested) numbers in their audited figures. Hird was very happy with the initial results, with the percentage of personally requested readers ranging from 55% to 89%. “It confirms the value of our content and the targeting of our circulation programs, with magazines like Voice&Data and What’s New in Electronics showing over 85% fully verified recipients. People do not exchange their valuable business contact data unless they find real value on the information inside, so this new metric should give a new level of confidence to media buyers, and we encourage all business, specialist and professional magazine publishers to start reporting these numbers.”
About Westwick-Farrow Media
For more than 28 years, Westwick-Farrow Media has been a leader in B2B industrial and technology based magazine and digital media publishing in Australia and New Zealand. They publish a range of 11 B2B and specialist consumer magazines, 15 targeted websites, and 25 eNewsletters and most of their magazines will also be available in digital format by the end of 2010. Their WFevents division runs 5 industry focused conferences and exhibitions and a growing range of custom events.
Associate Publisher, Geoff Hird – ghird@westwick-farrow.com.au (02) 9487 2700
www.westwick-farrow.com.au
About the CAB
The Circulations Audit Board (CAB), founded and governed by a tripartite group of Publishers, Advertisers and Advertising Agency members in 1957, is a non-profit organisation created to ensure independent verification of media. The CAB provides audit services for print media, exhibitions, email newsletters, unaddressed distribution and digital media such as web sites and digital publications ensuring verification options are available to provide accountability for all forms of media advertising.
Director of Marketing & Communications, Heather Craven – heather@auditbureau.org.au (02) 9954 9800
www.auditbureau.org.au
ABA Web Audit members approve digital audit standards
October 9th 2009: The ABA’s Digital Watchdog Committee, formed following the launch of the ABA Web Audit Service in July, held its inaugural meeting on September 30, 2009. The committee members debated the standards by which online publishers are audited, and how web audience data is reported, and has subsequently released new measurement Rules and Guidelines.
The Committee has representation from a cross-section of large, niche, specialty and B2B publishers, and from the MFA’s Digital Sub-Committee and other leading agencies. They have established a framework for the ABA web audit to test publishers’ measurement process for compliance to the audit rules which bring into focus; measurement and reporting practices relating to rich media; non-user requested content such as auto-refresh; and double counting issues.
The rules and guidelines will cover the application of the Nielsen measurement technology by audited publishers as well as rules relating to the reporting of audited data. ABA audited data will only report user-requested and user-focused data and will exclude automatic content such as auto-refresh pages, pop-ups, pop-unders, interstitials and auto-play rich-media. In addition the rules define what constitutes a new page. The new rules directly address a number of industry concerns and set the standard for best-practice, delivering greater transparency and accountability for advertisers and media buyers.
Kerry Field, MFA Digital Sub-Committee Chair and Partner, Innovation, Mindshare welcomed the delivery of rules and guidelines that set the benchmark for the reporting of audited web audience data. “The ABA’s role as independent monitor and auditor of online media will give media buyers greater visibility, confidence and understanding of traffic fluctuations and other anomalies.
There are a number of ways that measurement data using the tagging methodology can be manipulated. The release of these rules and guidelines and the audits conducted by the ABA ensures publishers data collection procedure are compliant and reported on a consistent basis – an important achievement for the online medium.”
Gordon Towell, ABA CEO commented “The ABA Web Audit Service is the result of industry collaboration and consensus that will set a new standard for media reporting. It is also recognition of the need to deliver the same certainty for online that the ABC and CAB audits have provided in print for more than 77 years.”
Troy Martin, Commercial Director for CBS Interactive comments “CBS Interactive is a proud supporter of the ABA Web Audit Service. As online continues to grow its share of marketing spend, it is essential that the industry self-regulates and commits to the transparency of audit. We welcome the enhanced level of scrutiny in the market and the added trust it delivers to buyers and marketers.“
Neil Ackland, Managing Director, Sound Alliance comments “Now that it is mandatory for sites to cease counting auto-refresh to comply with the ABA Web Audit, this should hopefully eradicate the practice once and for all. Auto-refresh gives some publishers an unfair advantage because it artificially inflates traffic figures which in turn influences ad-spend. The new standards will ensure all audited websites are on an even playing field.”
ABA Web Audit Service builds momentum
September 25 2009: Publishers have raced to take advantage of the Audit Bureaux of Australia’s Web Audit Service, with the number of Australian online sites submitting for audit more than doubled in the last month with over three million unique browsers per month now audited. In an industry first, sites that have met the stringent measurement rules prescribed by the ABA now appear in the Nielsen Market Intelligence screens with a green verification tick to indicate they are ABA compliant and their traffic is being accurately recorded.
The ABA’s measurement rules cover which web properties can be included under a brand, site categorisation and tracking implementation, particularly in new rich media areas that attract the most risk.
At the recent Audit Bureau of Circulations AGM, Gordon Towell, ABC CEO commented,
“There is no doubt that the ABA Web Audit Service is filling a void for online publishers who are seeking to increase credibility and have a say in shaping the digital marketplace. For niche publishers it’s an opportunity to increase their visibility to media buyers and planners overall, while for larger publishers it’s a chance to display their commitment to accountability by having their current web traffic measurement processes validated by our audit.”
Publishers who have recently signed up with ABA’s Web Audit Service include CBS Interactive, Sound Alliance, Top Gear Magazine and Haymarket Media, as well as specialty sites such as Westwick-Farrow Media, LexisNexis, Sydney Star Observer and The Monthly. Together with other participating online publishers, including Fairfax Business Media, IDG Communications and Universal Magazines, the total number of audited sites now exceeds 70.
The IT category is leading the way with almost half the sites now audited by ABA. Davy Adams, Managing Director of IDG Communications applauded the introduction of the ABA Web Audit noting “that for the first time ABA’s independent scrutiny will hold publishers to the same standard. We are proud to take a leadership role in the delivery of transparent, comparable figures about the web and encourage all online publishers to commit to the same level of accountability.”
Carol Morris, Executive Director of the MFA said “ABA audited web data means media buyers can now focus on the planning process, rather than analysing data anomalies, knowing that the ABA Audit process has independently scrutinised and annotated any traffic discrepancies. The MFA encourages its media buyer members to give preference to audited media.”
Megan Clarken, Managing Director, Asia Pacific of Nielsen’s online division, stated: “Nielsen certainly recognises the role of independent auditing and we are delighted the ABA has taken the lead in driving that process. The number and quality of companies joining the ABA’s Web Audit Service is testament to the value of the service within the industry and the ABA Audit Symbol of Trust will no doubt continue to gain recognition amongst Nielsen’s Market Intelligence clients as a trusted source.”
Mr Towell, CEO also noted that the ABA will shortly be convening its first Digital Watchdog Committee meeting.
“As the Web Audit Service continues to expand its reach, it’s vital that we provide transparency to the ABA Audit process and provide an open forum regarding measurement rules compliance. We’re delighted that representatives from both publishers and agencies, including the MFA, have agreed to participate and contribute to ongoing discussions about online auditing.
“The inaugural meeting this month of the Digital Watchdog Committee will bring together senior representatives from agencies and publishers who will discuss topical measurement rules such as auto-page inflation and inclusion of interstitial ad pages. The ABA welcomes greater input from members who are committed to the audit process,” said Mr Towell.
August 18, 2009: Over the next few weeks CAB will be on the road taking the new Rules out to members and auditors through a series of workshops being held in capital cities around the country.
These workshops will allow members and auditors to understand the requirements of the audit process under the new rules take a look at the new website look and feel and learn about CAB’s new digital audit services.
At the same time we will be visiting with Advertising Agencies in each state to bring them up to date with the recent exciting changes.
Workshops commence with Melbourne, followed by Adelaide, Perth and Brisbane.
In Adelaide, Perth and Brisbane we are partnering with Publishers Australia who will be hosting a lunch to follow our workshops and to which we are inviting our members to attend.
Our dates and venues are:
Adelaide
When: Tuesday, August 25, 2009 – 10am-12noon
Venue: Hotel Richmond, 128 Rundle Mall, Adelaide, Phone: (08) 8215 4421
Perth
When: Wednesday, August 26, 2009 – 10am-12noon
Venue: Citigate Perth, 707 Wellington Street, Perth - Phone: (08) 9327 7000
Brisbane
When: Friday, September 11, 2009 – 10am-12noon
Venue: Park Regis, North Quay, Brisbane, Quay 3 Room, 293 North Quay, Brisbane - Phone: (07) 3013 7200
Please call Adrianne Chai on 02 9954 9800 if you would like to attend any session.
Launch of IASH Australia brings greater credibility for online advertising.
August 7, 2009: Twelve of Australia’s leading online advertising companies yesterday announced the formation of IASH Australia (Internet Advertising Sales Houses of Australia), the industry body that will take over the mantle from IANA to bring greater accountability for online advertisers.
Founding Members of IASH Australia are AD2ONE Group, Adconion Media Group, Digital Network Sales, Full Circle, Gorilla Nation Media, MaX Interactive, Multi Channel Network Pty Ltd (MCN), PostClick, Response Directive, 3D interactive (3Di), Tribal Fusion and Valued Interactive Media.
Members voted in Phil Duffield, Managing Director, AD2ONE Group as President of IASH Australia, Neil Fox, Director of Full Circle as Vice-President and Andrew Lockwood, Managing Director of PostClick as Honorary Treasurer.
The founding members of IASH Australia have adopted a constitution which enshrines accreditation through adherence to a Code of Conduct which will encourage best practice among Australian online advertising sales houses. The group will also work to increase advertiser and media buyer understanding and confidence in the sector, undertake research; and work with industry bodies such as the MFA to promote and advance online advertising and the Internet Advertising Sales Houses Industry.
The IASH Australia Code provides a formal framework for best practice for IASH Australia members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or brokering internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.
Through the Code, IASH Australia members will ensure online advertising placed via their networks does not appear on websites which could jeopardize advertisers’ brands. IASH Australia will work closely with ABC Australia to deliver a rigorous audit to ensure their members meet and adhere to the Code of Conduct.
The audit will ensure that the process implemented by each IASH Australia member complies with key elements of the IASH Australia Code of Conduct. The basic aims of the audit process will be to ensure that networks not collaborating with sites that jeopardize brands or are considered unacceptable.
Once the audit has been completed and in order to be accredited, sales houses will have to prove they have in-house methods of self-regulation and agree to random spot checks of publishers’ sites to confirm where ads are appearing.
Kerry Field, Partner – Innovation, Mindshare and MFA Digital Sub-Committee Chair said: “The MFA congratulates the online industry on the formation of IASH Australia and applauds the commitment by the Founding Members to the Code of Conduct audit, seeing it as an important step in the maturity of digital media.
“In today’s challenging climate, audited adherence to the Code of Conduct delivers greater accountability, transparency and confidence to media buyers at a time when media accountability is a high priority. The MFA has been an enthusiastic and active partner in the development process for this important breakthrough and will actively promote spend with IASH Australia members.”
Phil Duffield, Managing Director, AD2ONE Group and President of IASH Australia, said: “The great support from Australia’s leading internet ad sales houses and ad networks to form IASH Australia is proof of the industry’s maturity and commitment to advertisers and media buyers.
“With the independent assurance ABC Australia’s auditing of the Code of Conduct will provide, the sector can continue to promote growth and evoke further confidence from both advertisers and media buying agencies. IASH Australia accreditation through adherence to the Code of Conduct establishes a media industry accepted standard for participants to benchmark and for new entrants to market to meet.”
Gordon Towell, ABC CEO said: “The industry wide implementation of the Code of Conduct and rules of accreditation by IASH Australia demonstrates a strong commitment by advertising sales houses and ad networks to deliver transparency within their sector, inspiring trust and continued support from media agencies and advertisers.”
Founding Committee Members include Alex Littlejohn, Managing Director of Adconion Media Group, Dominic Elfer, Managing Director, MaX Interactive, Tim Johnson, Online Business Development Manager of Multi Channel Network (MCN), Jeremy Crooks, General Manager of Response Directive and Paul Davies, Commercial Director of 3D Interactive (3Di).
An Audit Sub-Committee consisting of IASH Australia members, MFA and ABA representatives has been setup to ensure the audit process remains relevant and robust in what is a rapidly changing environment. First steps for the Sub-Committee will be to confirm the audit process, key focus areas and timing for full compliance and completion of the initial audits expected to be completed by end of Q4.
About IASH Australia
The Internet Advertising Sales Houses of Australia founded by twelve ad networks and ad sales houses on August 6 2009 is a non-profit industry association created to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH Australia also exists to promote the real benefits of the online advertising network business model.
About the ABC, founding member of the IFABC
The Audit Bureau of Circulations (ABC), founded and governed by a tripartite group of Publishers, Advertisers and Advertising Agency members in 1932, is a non-profit industry organisation created to ensure independent verification of paid circulation. The ABC is a founding member of the International Federation of Audit Bureaux of Circulations (www.ifabc.org).
CAB adds even more data on July 20, 2009
July 20, 2009. CAB has added new audited data to eData, CAB's online data access portal following the completion of additional audits and publisher's statement for the period ended March 2009.
A summary document titled 'CAB Data Addendum - July 20, 2009.pdf' is likned to this release and details the names of those publications that have been added to the data available through the web site.
CAB adds more data on June 30, 2009
June 30, 2009. Following the release of data for the period ended March 2009 through the new web site, a number of CAB members’ audited data and publisher’s statements have been received and have now been added to the database.
A summary document titled ‘CAB Data Addendum - June 30 2009.pdf’ is linked to this release and details the names of those publications that have been added to the data available through the web site.
Reporting Non-Compliance
In important element to the release of data is the notification of CAB members who have not completed the required reporting for this audit period.
These publications must not associate with the CAB in any manner, either through use of the logo or any claim to membership until they meet the reporting requirements of membership. All previous data being out of date must be totally disregarded to ensure potential advertisers are not misled.
A document titled ‘CAB Reporting Non-Compliance – March 2009.pdf’ is linked to this release and details the names of publications that have not submitted circulation statements or have resigned from the CAB or closed.
Please contact Heather Craven on 61 2 9954 9800 with any questions.
ABC announces major change to Average Net Paid Sales with addition of new Bundled Sales reporting
June 26, 2009. The ABC has updated its Rules by the introduction of a new category of reporting in Average Net Paid Sales and some operational amendments that were the result of a ballot endorsed by members in June and effective from July 1, 2009.
The introduction of the ‘Bundled Sales’ category addresses changes in consumer marketing and purchasing patterns, specifically where customers are offered in one transaction the opportunity to buy two or more products. This will provide the industry with greater understanding of consumer behaviour while delivering total transparency of the overall impact on Average Net Paid Sales.
The new category will meet the same stringent audit requirements, which underpin the ABC’s Average Net Paid Sales and will be reported as a percentage of Average Net Paid Sales alongside the existing categories of Accommodation & Airline Sales, Education Sales, Event Sales and Multiple Publication Sales.
Gordon Towell, ABC CEO explained, “The introduction of this new category of reporting, endorsed by members, ensures ABC’s reporting of paid sales increases in relevance and reflects the changing media marketplace. This rule change has been welcomed by the publishers and will help drive further innovation in marketing print media in Australia.”
The changes were the result of industry wide consultation and discussion by members, further clarifying the application of the Rules and adding greater rigour to the audit process. The ABC will release the first audited figures using the updated Rules on the 10th of November 2009.
The ABC’s Executive Committee formed a Rule Review Sub-Committee to consider the series of proposed changes to ABC’s Rules. The Committee met regularly through the first quarter of 2009 to discuss and debate the proposed changes. Following wider discussion and approval from both ABC’s General and Executive Committee the amendments were presented for final endorsement by members.
The changes to the Rules take effect for the July to September 2009 audit period.
Media buyers embrace ABA Web Audits.
June 8, 2009. A torrent of interest has kick started the ABA Web Audit Service following its launch at media industry events held in Sydney and Melbourne this week. With the Media Federation of Australia’s strong endorsement of the service the ABA has been inundated with interest from its advertiser, media buyer and publisher members with the first tagging of member websites underway.
The events held at the Australian Museum in Sydney on Tuesday June 2 and Melbourne Museum in Melbourne on Wednesday June 3 brought together more than 150 industry leaders to hear key industry luminaries talk and participate in panel discussions about the audit initiative and the future of web data reporting.
Media buyers including representatives from emitch, Fusion Strategy, Initiative, Mindshare, Mitchell Communications, OMD and SMV Group were keen to understand how swiftly this service could be rolled out across the industry highlighting the urgent need for an audited currency in this market.
Guests heard ABA’s CEO Gordon Towell provide details of the service, and a preview of ABA’s new eData portal that will report audited print and online data side by side for the first time. Gordon commented “the ABA has created new reporting that showcases the many channels that media providers utilise, recognising the speed of change in the media landscape and the demands of advertisers and media buyers to better understand the total audience picture.”
Gordon acknowledged the industry collaboration that brought the ABA to this milestone and heralded the development of a new ‘super-industry’ group bringing together all aspects of the industry including advertisers, associations, media buyers, publishers and technology partners to work together to set the standards for the future of online.
Paul Fisher, CEO, IAB Australia declared the “collaboration by the industry where Publishers, measurement providers and industry auditors work together to bring this service to market with the level of support and commitment in such a short time is proof of Australia’s unique ability to respond to the needs of the market. IAB Australia looks forward to continuing this process and engaging with the wider industry.”
Carol Morris, Executive Director, Media Federation of Australia noted that “audited media is vital to media buyers and the launch of this service with its low-cost entry will deliver the high level of accountability to the web that print media has enjoyed for 75 years. “
“Every media buyer and planner should demand audited web data. There are no excuses for online publishers not to get audited given how inexpensive the ABA’s Web Audit service is!”
Megan Clarken, Managing Director, Nielsen Online welcomed the ABA’s Web Audit Service describing it as a 360 degree service with Nielsen providing the accredited measurement platform. The ABA service opens up access to that platform to its members thus providing deeper participation across the market of the single currency, and finally, the ABA verifies the usage and reporting in accordance with industry standards ensuring consistency, accuracy and comparability for advertisers and media buyers.
Details of the service are now available from the website; www.auditbureau.org.au.
About the ABC and CAB – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded in 1932 and Circulations Audit Board (CAB) founded in 1957 are non-profit industry organisations governed by tripartite groups of Publishers, Advertisers and Advertising Agency members created to ensure independent verification of media. ABC’s primary audit services verifies paid circulation while CAB provides audit services for the print media, exhibitions and many other forms of media advertising. For more information, please visit www.auditbureau.org.au.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About IAB Australia
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. For further information about IAB Australia please visit: www.iabaustralia.com.au
Australia’s media industry comes together for launch of ABA Web Audit Service on June 2, 2009
June 2, 2009 will see leaders from the media industry join forces for the official launch of the ABA Web Audit Service, creating a new standard for Australia’s online marketplace through the delivery of audited web audience data.
The ABA Web Audit Service is a first and the culmination of industry-wide collaboration between the ABA, their media provider members, the MFA , AANA and IAB Australia and will be celebrated by more than 100 industry leaders at the Terrace venue at the Australian Museum, Sydney CBD.
Gordon Towell, ABA CEO declared that “The 2nd of June, 2009 will be as important a date in the media industry as April 28, 1932 was when the ABC was first formed. Online publishing is becoming an increasingly important part of both old and new media with many print publishers now delivering content online and looking for the same certainty that an ABC and CAB audit provides their advertising clients.”
“The ABA Web Audit Service will create a level playing field for online publishers by ensuring consistent application and use of the technology from both the provider and publisher. ABA Members can now deliver that type of certainty to their clients, making it the new standard in online media.”
With endorsement from the industry in March this year, the ABC and CAB working together as the ABA have partnered with Nielsen Online to create a cost-effective and auditable web measurement solution created specifically for its ‘long tail’ members which will have currency and visibility with media buyers and advertisers.
Megan Clarken, Managing Director for Nielsen Online comments “The commitment from the industry and the ABA’s members to deliver comparable, accurate data is an important initiative. Nielsen Online is pleased to partner with the ABA to deliver audited metrics, delivering transparency and accountability for the online industry.”
The ABA Web Audit Service is being launched under the theme of ‘Numbers You Can Trust’ and guests at the function will learn more about the specific details of the service and hear from industry figures including Dr Stephen Hollings ABC Chairman and Director of Sales Strategy News Limited, Rob Yeomans, CAB President and Managing Director Rank Publishing, Paul Fisher CEO, IAB Australia, Carol Morris Executive Director MFA, Megan Clarken, Managing Director of Nielsen Online, and the ABA’s CEO Gordon Towell.
The ABA will reveal the new ‘eData’ portal which will display audited web audience data reported alongside audited print media data. This will allow media providers to showcase all of their channels in one location, allowing advertisers and media buyers to better understand their total audience.
Dr Stephen Hollings, ABC Chairman noted that “The ABA Web Audit Service will for the first time provide print and online reporting side by side in ABA’s eData portal. One of the key benefits of applying an audit process to the web is to provide advertisers and media buyers with the same degree of certainty that they have been able to gain from existing audited media. “
Rob Yeomans, CAB President added “CAB’s members who mostly represent niche sites welcome this initiative and the opportunity to engage directly with media buyers and advertisers and to present audited data about their audience in ABA’s new multi-channel format.”
Following the launch events on the 2nd and 3rd June ABA members will be invited to participate in the service through information packs containing full details of the service.
About the ABC and CAB – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded in 1932 and Circulations Audit Board (CAB) founded in 1957 are non-profit industry organisations governed by tripartite groups of Publishers, Advertisers and Advertising Agency members created to ensure independent verification of media. ABC’s primary audit services verifies paid circulation while CAB provides audit services for the print media, exhibitions and many other forms of media advertising. For more information, please visit www.auditbureau.org.au.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
More Publishers seek accountability with CAB audit on May 7, 2009
Thursday, May 7, 2009 – Advertisers and Media Buyers will have access to even more information about free and controlled distribution publications with more titles seeking to prove their distribution claims with a CAB audit. The October to March 2009 audit period will feature new data from over 25 publications that have recently joined the CAB.
Gordon Towell, CAB CEO explained “We believe the interest in the CAB audit process has been building since the relaunch of CAB’s website in November last year. In addition, the release of CAB’s new Reporting Standard and the launch of the CAB/ABC Web Audit Service, the new service that will allow publishers to partner print distribution data and web traffic information through CAB’s online portal, eData, have generated a great deal of interest in media auditing.”
Chairman of the CAB, Rob Yeomans noted “In the past 18 months the CAB has completed an important review and revitalisation of its services, led by its Board which has been delighted with the response from members endorsing the new Rules and the recent influx of membership applications.”
“CAB’s ability to deliver audit services covering different media channels such as digital publications, exhibitions, email newsletters and unaddressed distribution and to provide this information in multi-channel or group report formats has undoubtedly been a contributing factor in the increase in interest.”
CAB has been proactive in its approach to unaudited media with a direct appeal to publications to commit to the accountability of audit, a move that has been supported by the Media Federation of Australia.
Carol Morris, Executive Director, MFA agreed that “In today’s challenging environment the accuracy, comparability and transparency of audited print media is a must. The MFA has been an active partner in the development of CAB’s rules and is encouraging its members to promote spend in titles that are prepared to undergo the rigour of audit.”
About the CAB
The Circulations Audit Board (CAB), founded and governed by a tripartite group of Publishers, Advertisers and Advertising Agency members in 1957, is a non-profit organisation created to ensure independent verification of total distribution. The CAB provides audit services for the print media, exhibitions and many other forms of media advertising. Visit www.auditbureau.org.au for more information.
ABC and CAB appoint Digital Services Manager on April 27, 2009
Monday, April 27, 2009 – The ABA has strengthened its digital team with the appointment of Alexx Cass to the role of Digital Services Manager effective immediately.
Alexx’s new role will focus on ABA’s existing digital services and will work with the industry to implement ABC and CAB Web Audit Services and explore other audit opportunities in the digital space.
Gordon Towell, ABA CEO, said ‘Alexx brings to the ABC a unique blend of experience, expertise and knowledge of the online measurement industry. The appointment recognises our commitment to the delivery of digital services to our publisher members and will help underpin the launch of our new web measurement service in June.’
Alexx has more than 10 years experience in the online industry, working in a senior role with Nielsen Online, leading web analytics and audience measurement conversations and is an experienced media and research professional. In that time he has helped pioneer new web analytics solutions for markets such as mobile and social media and has been recognised as an industry expert in online advertising, web analytics, audience measurement and research.
‘I am looking forward to the opportunity to introduce ABA members to web measurement and the delivery of greater transparency, regularity and accuracy that the new ABA audit service will bring to the online community.’ Alexx Cass said.
Contact the ABA by phone on +61 2 9954 9800 or email to marketing@auditbureau.org.au for further information.
About the ABC and CAB – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded in 1932 and Circulations Audit Board (CAB) founded in 1957 are non-profit industry organisations governed by tripartite groups of Publishers, Advertisers and Advertising Agency members created to ensure independent verification of media. ABC’s primary audit services verifies paid circulation while CAB provides audit services for the print media, exhibitions and many other forms of media advertising. For more information, please visit www.auditbureau.org.au.
ABC Completes First Digital Out-of-Home Media Audit on April 27, 2009
Sydney - April 27, 2009 – Advertisers will for the first time have access to independently audited data on digital out-of-home advertising with today’s release by the ABC of the ‘Digital Display Coverage Audit’. The audit delivers verified data about the network coverage provided by the Office Tower Media sector for digital displays installed in lobbies and elevators of major office towers across Australia. The first audit has been conducted on the Inlink Media network.
With demand significantly increasing for digital-out-of-home media, the ABC ‘Digital Display Coverage Audit’ will now offer advertisers a new standard of accountability that can be expected from network operators.
Gordon Towell, ABC CEO commented “The ABC is pleased to welcome digital out-of-home media providers to the transparency and accountability that audit delivers to advertisers and media buyers. We applaud this proactive step taken by Inlink Media to set a standard for the industry, a sign of the growing maturity of this market.”
ABC and its media provider members consulting with the MFA and with input from leading digital out-of-home provider, Inlink Media, has established a standard for reporting in this sector. These standards will be audited to verify the placement and location of digital display screens as well as the primary metric driving audience measurement, which in the case of Office Tower Media is the total net lettable office area of each tower.
The audit, which was completed by ABC's digital division, the ABVS, reported a network serviced by Inlink Media covering 200 Office Towers featuring 1,032 Digital Display Screens servicing a total Net Lettable Office Area of 3,363,892 square metres. The audit represents the first information available to advertisers about the size and breadth of coverage available through a digital out-of-home media provider. The audit process involved detailed inspections of office tower sites, location of screens, verification of office area and confirmation of operator contracts.
Oliver Roydhouse, Managing Director, Inlink Media confirmed “We founded the Office Tower Media sector in 2001 and now operate Australia’s largest dedicated digital out-of-home media network. We have always been committed to leading the sector with investment in innovation and accountability. It was a natural next step for us to work with the ABC to establish credible quality standards for the Australian digital out-of-home market” commented Oliver Roydhouse, Managing Director of Inlink.
Kerry Field, MFA Digital Sub-Committee Chair and Partner leading Innovation at Mindshare said: “The MFA applauds the introduction of audit services for digital out-of-home media, recognising this as an important step in the maturity of the industry. In today’s challenging climate the addition of audited media for this sector will deliver greater accountability, transparency and confidence to media buyers at a time when media accountability is a high priority. The MFA has been an active partner in the development process for this important breakthrough for digital out-of-home media and is actively promoting spend in audited media.”
Scott McClellan, CEO, AANA confirmed: “The AANA support media providers efforts to deliver accurate, verified, and comparable data about their media and the launch of audits for this sector of the digital out-of-home market is important. The AANA look forward to working with the ABC, MFA and its members in improving and developing services in this area knowing that the integrity and confidence associated with the ABC brand will now be applied to digital out-of-home advertising.”
Contact the ABC by phone on +61 2 9954 9800 or email to marketing@auditbureau.org.au for further information.
About the ABC – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded in 1932 is a non-profit industry organisation governed by a tripartite group of Publishers, Advertisers and Advertising Agency members created to ensure independent verification of media. ABC’s primary audit services verifies paid circulation but also includes audits for the digital sector including digital version audits and the new joint ABC/CAB Web Traffic Audit service. The Audit Bureau of Verificatino Services (ABVS) conducts ABC's digital division audits. For more information, please visit www.auditbureau.org.au.
About Inlink Media
Inlink is a national media company that uses state-of-the art digital display technology to deliver dynamic information, news and advertising content in the elevators and lobby areas of high rise office towers. Inlink provides tailored and highly effective advertising opportunities to reach high income business professionals in a distraction free environment. For more information, please visit www.inlink.com.au.
MFA Supports best practice in print accountability on Mar 17, 2009
The following letter was sent by the Media Federation of Australia to its members on March 17th 2009 by Carol Morris, Executive Director of the MFA.
Dear Members
MFA Supports best practice in print accountability
We are seeking your support to help us encourage greater support within your organisations for auditing titles.
Over the years the publishing industry has been supported by a very strong auditing process through the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB). You may be aware that in more recent times, a review of the rules was undertaken and implemented adding further transparency and strength to an already solid system.
In today's climate, greater accountability is demanded by clients and their media agencies which is why the MFA is continuing to work with the ABC and CAB to ensure that the auditing process is the best it can possibly be. As an industry we should all be actively promoting spend in titles that are prepared to undergo regular audits and thus supporting their efforts to demonstrate honesty and commitment to results.
When planning your next print campaign, we strongly encourage you to check that the individual titles are audited through the ABC or CAB. If they are, you can be assured that the information you are dealing with is accurate and that your ability to truly apply cost efficiency measures is sound.
If you have any questions about the auditing process, please feel free to email carol@mediafederation.org.au or visit the ABC and CAB website www.auditbureau.org.au.
Carol Morris
Executive Director
Australia's online community embraces the ABC and CAB, (ABA) on March 20 2009
Friday, March 20, 2009 - Sydney, NSW - Australia's online marketplace has been set a new standard for excellence with the launch of web traffic statistics reported through the ABA’s new Web Audit Service. The service will verify the correct placement and number of tags per page by online publishers and ensure that the web measurement system is capturing web traffic data accurately and reporting in accordance to industry agreed standards.
The service is the outcome of industry-wide consultation and collaboration between the ABA, their media provider members, the MFA, AANA and IAB Australia and will be a step towards reaching media industry standards for the reporting of web traffic statistics, thus increasing advertiser and media buyer confidence.
ABA’s involvement will be multi-layered providing a wide range of services designed to deliver greater accountability and transparency to the online industry including:
Gordon Towell, ABA CEO explained, “Our involvement in the delivery of audited website traffic metrics is an important milestone providing an industry benchmark that will give advertisers and media buyers directly comparable data when making their marketing decisions. Interestingly, these are the same driving forces within the print media that created the original ABC back in 1932!
This is the first time the ABC and CAB have joined forces to deliver a service across their memberships. By partnering with Nielsen Online, ABA members will now have access to a cost-effective and auditable web measurement solution which has currency amongst media buyers and will increase visibility of the ‘long tail’ to media buyers.”
Megan Clarken, Managing Director, Nielsen Online said: “Nielsen Online and the ABC and CAB share a common goal of driving transparency and accountability with the online industry, and we are delighted to be working together to support this important initiative. We are confident the new audited metrics will be welcomed by ABA members and give them greater confidence in circulation data.”
Carol Morris, Executive Director of the MFA said: “The MFA applauds the introduction of the ABA web traffic audit, seeing it as an important step in the maturity of digital media. In today’s challenging climate, the introduction of audited web traffic data will deliver greater accountability, transparency and confidence to media buyers at a time when media accountability is a high priority.
The MFA has been an enthusiastic and active partner in the development process for this important breakthrough for digital media and will actively promote spend in audited web media.”
The audit service will be a key component of the ABA’s joint offering with Nielsen Online which will be available to ABA members who are not currently using SiteCensus or Market Intelligence services. Existing Nielsen Online customers will also have access to ABA Web Audits.
Audited Nielsen Online data will be indentified by either an ABC or CAB logo on the Market Intelligence service. This arrangement will also apply as Nielsen Online roll out their new hybrid system. Audited print circulation data will be published alongside audited online data through the ABA’s eData portal, providing ABA publisher members with an opportunity to showcase the key elements of the audiences they service.
ABA members participating in the service will have access to website traffic information – including daily unique browsers, monthly page impressions, total sessions, page duration and session duration. The first reporting of audited data will begin on June 1, 2009.
Kerry Field, MFA Digital Sub-Committee Chair and Partner, Innovation, Mindshare added: “The ABA and Nielsen Online partnership is a noteworthy industry development that has the MFA's full support. Not only will it give agencies greater visibility of the long tail but also some reassurance, through the audit process, that the data collection procedure for each publisher conforms to the set guidelines and is reported on a consistent basis allowing direct comparability.”
IAB Australia has also invited the ABA to join its Web Measurement Council, bringing over 10-years experience and involvement in the setting of international web standards, through the IFABC, to the local industry.
Paul Fisher, IAB Australia’s CEO commented: “The online audit services provided by the ABA will add an important layer of accountability to online measurement. It will fit well beside the considerable work already completed by IAB Australia’s Measurement Council over the past 18 months, as well as the IAB’s recent auditing of Nielsen Online’s online audience measurement panel, and our collaboration with Nielson Online in its rollout of hybrid methodology in Australia.
“We’re also delighted to welcome the ABA to the IAB Measurement Council where they will collaborate to provide the Australian advertising industry with a world leading and industry best practice media measurement system,” said Mr. Fisher.
Scott McClellan, CEO, AANA confirmed: “Large advertisers depend on immediate access to accurate, verified, and comparable web traffic data which will create a level playing field with a single set of standards. The AANA take great comfort in knowing that the integrity and confidence associated with the ABC and CAB brands will now be applied to online advertising.”
Contact the ABA by phone on +61 2 9954 9800 or email to marketing@auditbureau.org.au for further information. Download a copy of the press release here.
About the ABC and CAB – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded in 1932 and Circulations Audit Board (CAB) founded in 1957 are non-profit industry organisations governed by tripartite groups of Publishers, Advertisers and Advertising Agency members created to ensure independent verification of media. ABC’s primary audit services verifies paid circulation while CAB provides audit services for the print media, exhibitions and many other forms of media advertising. For more information, please visit www.auditbureau.org.au.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen Online and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About IAB Australia
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. For further information about IAB Australia please visit: www.iabaustralia.com.au.
IANA appoints the ABC as the Interactive Ad Networks Auditor on February 6, 2009
Friday, February 6, 2009 – Sydney, NSW – The industry body IANA, (Interactive Ad Networks of Australia), today announced the launch of a new accreditation and compliance programme for its members utilising the services of the ABC, (Audit Bureau of Circulations).
The ‘IANA Compliance Audit’ has been developed through a consultation process involving ad networks, the ABC and Media Federation of Australia to support advertisers who use Australian interactive ad networks ensuring stringent self regulation of ad networks that adopt the code.
The rules for ABC accreditation focus on confirming that each IANA member employs in-house methods of self-regulation that meet the requirements of the Code of Conduct. The Code requires commitment to proactive efforts to ensure clients inventory is protected from undesirable content. There will be random spot checks of publisher’s sites to confirm where members’ content is appearing.
No advertising network will be able to claim compliance to the code until audited and certified by the ABC. If there is a breach of the code by a member then IANA will agree appropriate action and publicity.
Dominic Elfer, Managing Director of MaX Interactive and Chairman of IANA comments; “Ad Networks are an important element within the online advertising industry servicing both publishers and advertisers. With the independent assurance ABC’s new compliance audit will provide, the sector can now promote growth and evoke greater confidence from both advertisers and media buying agencies. IANA is pleased to build on the relationship it has enjoyed with the ABC.”
Gordon Towell, CEO of ABC said; “The launch of this service further expands the ABC’s commitment to the online industry and IANA is to be applauded for its proactive approach to the management of inventory to protect advertisers from undesirable content. Self governance combined with industry owned independent verification will give advertiser and agency members’ greater confidence and accountability.”
Carol Morris, Executive Officer of the Media Federation of Australia (MFA) added; “We welcome the introduction of the ABC audit to verify ad network compliance to the IANA Code of Conduct. The ABC audit and IANA members’ commitment to compliance will deliver increased transparency for online ad sales at a time when accountability is a high priority.”
Scott McClellan, CEO of the Australian Association of National Advertisers (AANA) congratulated the ABC and IANA on the commitment to advertisers and the protection of their brands. He added: “Increasing credibility and transparency to the ad sales process can only be beneficial to the industry. We encourage the widest possible participation in the audit process.”
About the ABC – Founding Member of the IFABC
The Audit Bureau of Circulations (ABC), founded and governed by a tripartite group of Publishers, Advertisers and Advertising Agency members in 1932, is a non-profit industry organisation created to ensure independent verification of paid circulation.
About IANA
The Interactive Advertising Networks of Australia (IANA) is a non-profit industry association formed to develop, promote and advance Australian interactive advertising networks, an increasingly important segment of the online advertising marketplace. IANA members include: AD2ONE, COGS Media, MaX Interactive, PostClick and 3D interactive (a Q Ltd group company).
For further information, contact Heather Craven, phone 02 8912 6001. Email: heather@auditbureau.org.au
CAB Adds Even More Data on January 22, 2009
January 22, 2009 – The CAB has added new audited data to eData, CAB's online data access portal, following the completion of additional audits for the period ended September 2008.
A summary document titled ‘CAB Data Addendum - Jan 22 09.pdf’ is linked to this release and details the names of those publications that have been added to the data available through the web site.
CAB introduces new By-Laws effective from January 5, 2009
January 5, 2009 – CAB's Board of Directors issued new By-Laws that came into effect on January 5 2009. The By-Laws are companion to CAB's Rules which were approved by members in September 2008. The By-Laws regulate the day-to-day operation of the CAB and its member's actions and cover areas such as the requirements for Auditors, Audits and Reporting, general Membership requirements and CAB's new Publicity By-Laws.
To assist Members understanding of the new Publicity By-Laws CAB has released a Guide to Publicity Claims available here as well as from the Audit Tools area of the website.
CAB adds more data – Nov 18
Hit by the Truth – Nov 11
CAB Constitution & Rules – Australia wide education/consultation workshops – Sep 26
ABC & CAB appoints Director of Audit Services – Sep 22
ABC launches vibrant new look and direction at 76th AGM in Sydney – Sep 15
ABC and CAB appoint new Chief Executive Officer – Aug 7
Advertiser and Media Buyer Survey Results Released by the ABC and CAB
5th February 2010 - It has been confirmed by agencies and advertisers that audited circulation data plays a vital role in media planning and purchasing decisions.
CAB Publicity Correction
4th February 2010 - The Board of Directors today issued a Publicity Correction regarding CAB member Convenience & Impulse Retailing magazine following the resolution of a publicity matter made by Retail Media.
Industry Associations Meet
22nd January 2010 - A meeting yesterday between representatives from the MFA[1], the IAB Australia[2] and the ABA[3] resulted in a greater commitment towards standardisation and transparency of online audience metrics.
ABA Web Audit members approve digital audit standards on October 9, 2009
October 9, 2009 - The ABA’s Digital Watchdog Committee, formed following the launch of the ABA Web Audit Service in July, held its inaugural meeting on September 30, 2009.
ABA Web Audit Service builds momentum on September 25, 2009
September 25, 2009 - Publishers have raced to take advantage of the Audit Bureaux of Australia’s Web Audit Service, with the number of Australian online sites submitting for audit more than doubled in the last month.
CAB Education Series Begins on August 18, 2009
August 18, 2009 - Over the next few weeks CAB will be on the road taking the new Rules out to members and auditors through a series of workshops being held in capital cities around the country.
Launch of IASH Australia brings greater accountability for online advertising.
August 7, 2009 - Twelve of Australia’s leading online advertising companies yesterday announced the formation of IASH Australia (Internet Advertising Sales Houses of Australia), the industry body that will take over the mantle from IANA to bring greater accountability for online advertisers.
CAB adds even more data on July 20, 2009
July 20, 2009 - CAB has added new audited data to eData, CAB's online data access portal, following the completion of additional audits for the period ending March 2009.
CAB adds more data on June 30, 2009
June 30, 2009 - Following the release of data for the period ended March 2009 through the new web site, a number of CAB members’ audited data and publisher’s statement have been received and have now been added to the database.
