The September 2011 audit period willbe approaching soon and it will be time for publisher members and registered auditors to commence preparation for all CAB audits. To help you prepare and be ready for your audit we have listed some important dates to add to your diary.
Please note: there is only one single release of the CAB audited data on the 25th November 2011 and it is the publisher’s responsibility to submit their eLodgements and audit paperwork by the due dates.
Failure to comply with the eLodgement deadlines laid out in on this page will place you in breach of the CAB Print Reporting Standard by-laws and could result in financial penalties, missing the single data release on the 25th November and the suspension of your publication’s CAB membership.
Please Note the Following Important Dates
| Friday 30th September 2011 | eLodgement opens for all publishers and auditors |
Friday 14th October 2011 |
For Media Audit Division Audited Publications Only |
| Friday 28th October 2011 | Deadline for all Publisher's Statements to be submitted via eLodgement |
| Friday 28th October 2011 | External audits must be submitted and completed via eLodgement by midnight. eLodgement will be closed at 12.01am |
| Friday 18th November 2011 | Single CAB data release to market for the period ending September 2011. |
Click here to view Easter 2011 optional exclusion dates for community newspaper members
If you are a CAB publisher member in the weeks leading up to the audit period ending September 2011 you will receive emails from the CAB Audit Team reminding you of certain deadlines and informing when eLodgement is open. If you would like to ensure your email address is up-to-date and all the relevant people in your organisation are being informed please contact us on 02 9954 9800 or email auditor@auditbureau.org.au.
Should you have any questions relating to eLodgement or the audit process, please feel free to contact us on 02 9954 9800 or email the audit team at auditor@auditbureau.org.au.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
