As non-profit industry associations with a combined history of 125 years of circulation auditing, the ABC and CAB are uniquely positioned to offer our Publisher members access to experienced and professional audit services at a competitive price - delivering savings in time and money for your business.
Recognised as industry leaders, the ABC and CAB names are synonymous with the highest level of confidence and trust, engaging in more than 850 circulation audits annually.
The expert auditor knowledge available through the ABC and CAB will increase your circulation efficiency through continuity of service and consistent application of audit process.
Our experienced team of in-house staff auditors are aware of current industry trends and can offer advice on how to maximise your audit results.
In addition, the ABC and CAB audit service provides a resource for your circulation teams to improve record-keeping practices and streamline the audit process.
Utilise dedicated circulation professionals
The ABC and CAB have a team of dedicated professional staff auditors whose sole focus is the delivery of superior audits for the benefit of ABC and CAB members. With an unparalleled knowledge of the Rules and Audit Guidelines your audits will progress with maximum efficiency and minimal disruption to your day-to-day routine.
Access a knowledge resource
The ABC and CAB’s team of professional staff auditors have many years of experience in circulation auditing, providing a valuable resource for publishers through their understanding of current industry trends. We are able to offer unprecedented advice on how to get the most out of the audit process.
Improve your process
The ABC and CAB auditors are able to assist publishers with the installation and maintenance of records, improving your documentation management, and bringing expert industry experience and understanding of print media to the process.
Save time and money
Save money through our competitive audit rates and free audit help desk. Save time through more efficient audit practices and consistent record management.
It’s not an expense – it’s an investment in your industry
By selecting the ABC and CAB audit service your financial commitment is reinvested in member services, delivering improvements that you can directly access, and a commitment no other commercial operation can make.
Audit Process
The audit process requires audits to be completed in a 30-day window following the close of the audit period.
While the timeframe to complete an audit remains fixed, the ABC and CAB offer a service that will work with your circulation team to streamline the audit process and reduce the amount of time taken to complete the audit.
Members can take advantage of direct online access to lodge data for their audit via our website, while our team of audit professionals can work with you to tailor the audit service to suit your unique needs.
Our trained in-house audit staff have improved the audit process for many members, from a review of documentation, to working with publishers to complete ‘audits on the go‘ with monthly data and documentation deliveries.
Contact Us today for further information about our professional services and for a quote to manage your business.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
