ABA Masthead Report

inthemix.com.au

Sound Alliance

Sound Alliance is one of Australia's most innovative and exciting new media companies. It is the publisher of web communities inthemix.com.au, FasterLouder.com.au, messandnoise.com & SameSame.com.au which combined make Sound Alliance the largest independent online entertainment publisher in Australia*.
[*Nielsen Online, Market Intelligence, Domestic Traffic]

In addition to the rapidly growing web properties Sound Alliance wholly owns, it also represents relevant web publishers in music, events & entertainment, monetising their websites via advertising & sponsorship. Complimentary to its core media business, Sound Alliance also operates Thought By Them, a unique communications, creative and planning agency and Qjump, a B2C and B2B ticketing service provider. The group of businesses are immersed in, and focused on all aspects of music and young adult culture. Sound Alliance employs a fulltime staff of 40+ people based in Surry Hills, Sydney.

Keywords: Sound Alliance, Entertainment, Music, Dance Music, Youth, Early Adopters, Indie Culture, Events

Definition of Metrics

Website Data Source: ABA Audited, Nielsen Online Market Intelligence 
Digital Publication Data Source: ABA Audited, Nielsen Online SiteCensus 

Auditor's Statement: We have examined the activity records and other data about this member generated through use of the Nielsen Online tag installed on these websites. Our examination was made in accordance with the ABA’s established rules and procedures, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the web traffic data shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects to the material in the activity.

Contact info@auditbureau.org.au if you require any assistance with these reports or visit http://www.auditbureau.org.au