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ABA Masthead Report
What Car?
www.whatcar.com/Haymarket Media Pty Ltd
What Car? , the UK’s biggest car-buying brand, has three magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.
Keywords: Automotive, Haymarket, Magazines, Car Buyers
Website Data Source: ABA Audited, Nielsen Online Market Intelligence 
Digital Publication Data Source: ABA Audited, Nielsen Online SiteCensus
Auditor's Statement: We have examined the activity records and other data about this member generated through use of the Nielsen Online tag installed on these websites. Our examination was made in accordance with the ABA’s established rules and procedures, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the web traffic data shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects to the material in the activity.
Contact info@auditbureau.org.au if you require any assistance with these reports or visit http://www.auditbureau.org.au