Audit Bureau

Register Now to receive 20% off your ticket price to the AIMIA Real-Time Bidding Forum to be held on Tuesday 4th December at the Trades Hall Auditorium in Sydney.

With usage from premium advertisers like Nike, Kellogg, P&G, Commonwealth Bank, Procter & Gamble and others, the future of digital media advertising is programmatic. Currently 5% of media in Australia is sold this way, and it's projected to grow 150% next year.

RTB is a big deal:

"Bottom line, programmatic buying is more efficient, more effective and more transparent than the traditional digital media buying model. It's more efficient because it's automated and eliminates expensive overhead."
Kellogg's Bob Arnold, Associate Director of Digital Strategy

However there's still a lot of uncertainty around business models, value and structure. Are you ready?

Come to the Real-time bidding forum on Tuesday 4th December and have your questions answered. This morning intensive will give you practical advice on how to get started, and the opportunities available.

We're delighted to welcome an outstanding speaker panel including:

• Rhys Williams, Head of Platforms Australia, Google

• Jo Gaines, General Manager - Consumer Brands, CBS Interactive

• Jonas Jaanimagi, Head of Media, REA Group

• Paul Fisher, CEO, IAB Australia

• Stephen Hunt, Managing Director, Tube Mogul

• Graham Christie, Commercial Director, Big Mobile

• Julian Tol, CEO & Founder, Brandscreen

• Richard Webb, CEO, Effective Measure

• Marc Lomas, General Manager, Cadreon

• David Gaines, Managing Partner, Edentify

• Matt Bruce, Media Industry Leader, Nielsen

• Phil Cowlishaw, Performance Media Director, Ikon Communications

• Jason Barnes, Head of Commercial Development, News Limited

With international guest speaker: Jay Stevens, General Manager, International, Rubicon Project.

Hear the following issues and practical strategies debated:

• Value of the RTB market

• Allowing free flow of pre-bid data – what does this say about the value of data?

• What other efficiencies can be introduced - what's required to develop the market?

• What will be the new business and revenue models?

• What will be the impact on long term and short term margins?

• New metrics and new ad formats

• Outlook for video advertising and the evolving video RTB landscape

• Threats & opportunities for publishers & agencies

The full program is available here, but make sure you book now.

PRICES
AIMIA/IAB Member $120.00 (inc. GST)
Non-Members $195.00 (inc. GST)
ABA/CAB/MFA Members $155.00 (inc. GST)
* Please use promo code MFA041212 to
claim your discount

EVENT DETAILS
Date: 4th December, 2012
Time: 9am - 12pm
Registrations & networking from 8:15am
Venue: Trades Hall Auditorium
Address: 4 Goulburn Street, Sydney, NSW, 2000