Benefits: Digital Publishers

 “The ABA and Nielsen Online partnership is a noteworthy industry development that has the MFA's full support. Not only will it give agencies greater visibility of the long tail but also some reassurance, through the audit process, that the data collection procedure for each publisher conforms to the set guidelines and is reported on a consistent basis allowing direct comparability.”

Kerry Field, MFA Digital Sub-Committee Chair and Partner, Innovation, Mindshare

Publishers

As a part of the ABA’s Web Audit Service, publisher members will receive:

• Numbers You Can Trust – Credible figures derived using proven measurement methodologies coupled with the ABA’s world-class independent auditing expertise.

• Print and Online Reports Side-by-Side– Audited print circulation data is published alongside audited website data through the ABA’s eData portal, showcasing your print and web audiences.

• 360° Auditing – Digital measurement procedures are audited to ensure compliance with industry guidelines, policies and standards.

• Maximise Your Exposure – Audited sites are also listed in Nielsen Online’s website ranking system Market Intelligence, giving high brand visibility to online media buyers and advertisers.

• Affordability For Niche Sites – the unique ABA Web Audit Service, powered by Nielsen Online, offers special discounted rates for publisher members with niche sites.

• Greater Credibility – Be recognised as an industry leader delivering audited data about your web traffic activity.