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Benefits: Media Buyers

Your clients trust you to make informative and risk free decisions that directly affect their budget, brands and your relationship with them. Buying audited media means you can rest assured you are getting the circulation and distribution you paid for, minimising the risk of misdirected campaigns. Furthermore, with the growing amount of media scammers operating in Australia, there has never been a better time to highlight the importance of only buying space in audited media.

 
Through the Print Audit Service, agencies and advertisers will gain:

  • Access to two years of historic data (standard access) and trend reporting via our simple to use eData system

  • Have your voice heard on media auditing, accountability and protection of vital advertising spend

  • Gain access to like-minded publishers and make safe media purchasing deal

  • Stay informed, in an ever-changing media environment, on issues directly affecting your clients advertising spend, performance and your media buying decisions


Through the Audited Media's Web Audit Service, agencies and advertisers will gain:

  • Numbers You Can Trust – The AMAA’s consistent data collection methods and reporting procedures (endorsed by the MFA) provide credible and comparable website figures.

  • No Extra Cost – Audited figures are reported to advertisers and agencies as a part of their Audited Media membership and Nielsen subscriptions.

  • Understand Print circulation and Online traffic – Gain more insights and compare print circulation and online traffic data through the AMAA's eData portal.

  • Greater Accountability – Web traffic data will be held to a new standard through 360° auditing and adherence to policies and guidelines created in consultation with industry bodies such as the MFA, IAB and IFABC.

  • Data About Niche Sites – The AMAA's Web Audit service provides a deeper view of the niche tastes of the Australian online audience.

  • Participate In The Process - As a valued Audited Media member, you can participate in the standard setting process.

 

Current Issue: $29m Lost to Media Scams

In the past year alone, more than 150 ‘fake’ publications are estimated to have been operating in Australia. These fake publications trick businesses into spending more than $29 million annually on advertisements that never reach their intended audience every year. An audited publication is a great way to ensure you are advertising in a real publication.