No matter what type of publication or product you deliver to readers the ABC and CAB can provide you with an audit service that will enable you to provide verified data about your circulation or distribution to advertisers and media buyers.
The first step is determining which industry body can provide you with the audit service you need.
Do you publish a magazine, journal or newspaper with a majority paid circulation?
If so, then the ABC is the industry body for you.
> Click here to download a Membership Application
> Download current ABC Publisher Fee Schedule
Or
Do you publish a magazine, journal or newspaper that has a majority free distribution?
If so, then the CAB could be the industry body for you.
> Click here to download a Membership Application
The ABC and CAB add value to your business by providing an independent currency for the buying and selling of media. We promote partnerships by listening to our members, to offer a trusted impartial, professional service.
Integrity – increase the integrity of your products with the proven accountability of audit.
Credibility – a guarantee for advertisers that your circulation has been independently verified and that they can trust the figures.
Competitive advantage – the moral high ground within your marketplace. Being audited identifies a publisher as an ethical business partner and one that has met the rigorous standards of audit.
Comparable and transparent data – Measures are uniform providing comparability between publications for use by advertisers and agencies
High profile among media buyers – the ABC and CAB are highly regarded within the media industry.
Membership is a low cost investment to ensure increased advertiser confidence.
Marketing support from your industry body
As a member we can offer you:
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
