No matter what type of publication or product you deliver to readers the ABC and CAB can provide you with an audit service that will enable you to provide verified data about your circulation or distribution to advertisers and media buyers.
The first step is determining which industry body can provide you with the audit service you need.
Do you publish a magazine, journal or newspaper with a majority paid circulation?
If so, then the ABC is the industry body for you.
> Click here to download a Membership Application
> Download current ABC Publisher Fee Schedule
Or
Do you publish a magazine, journal or newspaper that has a majority free distribution?
If so, then the CAB could be the industry body for you.
> Click here to download a Membership Application
The ABC and CAB add value to your business by providing an independent currency for the buying and selling of media. We promote partnerships by listening to our members, to offer a trusted impartial, professional service.
Integrity – increase the integrity of your products with the proven accountability of audit.
Credibility – a guarantee for advertisers that your circulation has been independently verified and that they can trust the figures.
Competitive advantage – the moral high ground within your marketplace. Being audited identifies a publisher as an ethical business partner and one that has met the rigorous standards of audit.
Comparable and transparent data – Measures are uniform providing comparability between publications for use by advertisers and agencies
High profile among media buyers – the ABC and CAB are highly regarded within the media industry.
Membership is a low cost investment to ensure increased advertiser confidence.
Marketing support from your industry body
As a member we can offer you:
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
