An ABC or CAB audit adds value to your business by providing an independent currency for the buying and selling of media. By listening to our members, we offer a trusted impartial, professional service that is recognised by the industry.
Integrity – increase the integrity of your products with the proven accountability of audit.
Credibility – As a user of an ABA service you are leading by example, assuring your advertisers that your numbers have been scrutinised by an independent third party and have been verified to industry agreed standards and reporting metrics.
Competitive advantage – the moral high ground within your marketplace. You’ve stepped up to the plate and made your circulation records available for independent inspection, are your competitors willing to do the same?
Comparable and transparent data – Measures are uniform providing comparability between publications for use by advertisers and agencies
High profile among media buyers – the ABC and CAB logos are highly regarded within the media industry.
Membership is a low cost investment to ensure increased advertiser confidence.
As a member we can offer you:
Take an active role and promote your audited data.
If you’re a publisher of a paid publication click here to find out more about becoming a Publisher member of the ABC.
If you’re a publisher of a publication with more than 25% free or controlled distribution click here to find out more about becoming a Publisher member of the CAB.
If you’re an Exhibition Organiser click here to find out more about becoming an Exhibition member of the CAB.
If you’re an Advertiser or Media Buyer click here to find out how to become a member of the ABA and access audited data online.
Membership is annual from July to June each year for as little as $575.00 for Advertisers, Agencies and Subscribers for ABC and $440 for CAB, while publishers can participate for as little as $450.00 for ABC and $440.00 for CAB.
Gordon Towell resigns from the ABC and CAB
6 August 2010 - Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after a productive 2-year period that saw the iconic media industry associations revitalised, rebranded and repositioned to meet the changing media landscape.
Online publishers rally behind ABA's push for measurement reform
6 August 2010 - The Audit Bureaux of Australia's (ABA's) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA's web audit process.
Lasoo completes first ABA Web Audit
23 June 2010 - Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.
Publishers Australia endorse ABA digital audit services
7 June 2010 - The Publishers Australia board of directors voted unanimously to officially endorse the Audit Bureaux of Australia’s (ABA) Digital Audit services on May 21, 2010. This follows recommendations from the Digital Leadership Group, chaired by Chris Bishops from the Beyond Digital Media Group and PA CEO, Alan Sarkissian.
CAB adds 41 new titles in latest release of audited distribution data
28th May 2010 - Over the last 6 months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
Entertainment websites respond to advertisers call with ABA web audit
16th April 2010 - The addition of another 20 sites in recent weeks has boosted the number of ABA audited websites to 120 entrenching the growing importance of audited web audience data in the local industry. The catalyst for the latest increase in membership is the growing advertiser awareness of the major impact on page impressions and session duration created by auto-refresh inflation.
