An ABC or CAB audit adds value to your business by providing an independent currency for the buying and selling of media. By listening to our members, we offer a trusted impartial, professional service that is recognised by the industry.
Integrity – increase the integrity of your products with the proven accountability of audit.
Credibility – As a user of an ABA service you are leading by example, assuring your advertisers that your numbers have been scrutinised by an independent third party and have been verified to industry agreed standards and reporting metrics.
Competitive advantage – the moral high ground within your marketplace. You’ve stepped up to the plate and made your circulation records available for independent inspection, are your competitors willing to do the same?
Comparable and transparent data – Measures are uniform providing comparability between publications for use by advertisers and agencies
High profile among media buyers – the ABC and CAB logos are highly regarded within the media industry.
Membership is a low cost investment to ensure increased advertiser confidence.
As a member we can offer you:
Take an active role and promote your audited data.
If you’re a publisher of a paid publication click here to find out more about becoming a Publisher member of the ABC.
If you’re a publisher of a publication with more than 25% free or controlled distribution click here to find out more about becoming a Publisher member of the CAB.
If you’re an Exhibition Organiser click here to find out more about becoming an Exhibition member of the CAB.
If you’re an Advertiser or Media Buyer click here to find out how to become a member of the ABA and access audited data online.
ABA Launches Mobile Website to Help Protect Advertiser Dollars
The Audit Bureaux of Australia (ABA) has launched an innovative online tool that allows advertisers, media buyers and business owners to quickly check a publication’s audited circulation data, to help advertisers make safe and informed decisions when purchasing media ads.
Newspapers Embrace New Rules For Reporting Day-of-Week Sales
11 November 2011 -The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week, the Audit Bureau of Circulations (ABC) announced today.
CAB Elects Advertising Agency Representive To Lead New Board
7 October 2011 -The Circulations Audit Board (CAB) highlighted the importance of the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
CAB Calls on Advertisers to ‘Count On Us’ in new Advertising Campaign
5 August 2011 - The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the support of CAB members through the roll out of ads across over 800 CAB audited print publications in September.
CAB Conference Here to Stay
28 July 2011 - The Circulations Audit Board’s inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons with roaring success this month.
Australian Businesses Losing Millions Through Media Scams
11 July 2011 - Australian businesses are losing more than $29 million annually as a result of media scams, with small and medium businesses bearing the brunt of the losses. The Circulations Audit Board (CAB), who is hosting the upcoming Accountability in Ad Spend conference on 21 July, has identified the millions lost each month.
ABC Launches Landmark New Rules to Increase Transparency and Accuracy of Print Sales Data
1 July 2011 - The Audit Bureau of Circulations (ABC) has today launched significant new rules for the auditing and reporting of sales data for print publications, encompassing changes to deliver day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
CAB Launches Major Review of Exhibition Auditing
27 June 2011 - The Circulations Audit Board (CAB) has launched the first major review of its exhibition audit rules and guidelines in more than six years, forming a committee of industry leaders to review the existing rules and bring them in line with current market needs.
