The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week.
A total of 22 newspapers have voluntarily reported average day-of-week sales data for Monday through [...]

News Limited’s Dr Stephen Hollings has been reappointed as chairman at the Audit Bureau of Circulation’s AGM this month.
Hollings, who has held the position of ABC chairman since 2002, will lead a board of familiar faces, after ABC members voted to retain the existing composition of the General Committee.
ABC chief executive Paul Dovas updated members [...]

Publisher are now able to download the third print ad in our Count on Us campaign allowing them to customise the ad by including their own, latest audited figure.
Visit our digital library to download the ad and instructions on how to customise it,  in PDF and EPS formats in a range of sizes from one-third, [...]

A new CAB Exhibition Audit Reporting Standard (EARS) will be in effect from November 30 and will be launched to market before month end, following extensive consultation with the industry.
The Exhibition Audit Review (EAR) committee of industry leaders met for the first time in June to develop a best practice audit and reporting standard ready [...]

Dear Green Pen,
I understand that it is now possible to voluntarily report extra data under the new ABC rules. I am a publisher of consumer magazines. We recently had cracking sales for our Melbourne Cup racing issue and would love to tell our advertisers about it. How do we go about voluntarily reporting this data?
Yours,
Go [...]

MediaCom’s Nick Keenan will present the keynote presentation at the Audit Bureau of Circulations’ AGM in November, exploring the role of econometrics in the modern media agency.
We invite you to join us at the Aerial UTS Function Centre on Friday 4th November for our AGM and lunch on the terrace. Book your ticket now to [...]

The Circulations Audit Board (CAB) highlighted the importance they place in the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
Harley Slatter of Slatter and Partners was elected to replace long-serving President Rob Yeomans [...]

The CAB would like to welcome Ozren Vukelic to the role of marketing officer.Oz joins the team from a strategic marketing role with a leading automotive aftermarket company.
He holds a media and communications degree from UNSW and is four weeks away from completing a marketing diploma.
Oz has joined the team at an exciting time as [...]

Publishers will soon be able to download the third print ad in our Count on Us campaign allowing them to customise the ad by including their own, latest audited figure.
The third of our series of CAB ads will soon be available for publishers to download from our new digital library in PDF and EPS formats [...]

Alexx Cass | @ABAwatchdog
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen [...]