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March 2012

ABC members are currently voting on a set of rule amendments, which will allow for the reporting of sales of digital versions or print publications and stand-alone digital publications.
Australia is leading the world through the inclusion of digital formats such as replica, enhanced and paid website.
Representatives from across the publishing, media buying and advertising industries [...]

Day of week reporting for Monday through Friday is now compulsory for certain newspaper publishers in the ABC after a 2011 rule amendment came into force on 1 January 2012.
National newspapers, metropolitan daily newspapers and regional daily newspapers with a circulation over 25,000 must now report average day-of-week sales data for Monday through Friday, providing [...]

We would like to congratulate Alan Richardson, the winner of our Ad Spend Protection Club competition, who walks away with $100 iTunes vouchers this month.
Richardson was selected from those who went onto our Ad Spend Protection Club on Facebook, accessed the ABA Quick Find tool and posted their publication’s figure on our wall.
To coincide with [...]

The Circulations Audit Board would like to thank all its members who have downloaded our series of jelly bean ads over the past seven months and run them in their publications.
To date a total of 323 ads have been downloaded from our system. If you haven’t downloaded yours yet, there is still time. Contact us [...]

Dear Green Pen,
I am a consumer magazine and am interested in voluntary reporting figures for our Olympics issue. How would I go about this?
Kind regards,
Going for Gold, Victoria
Dear Going for Gold,
Olympic issues are the perfect opportunity to take advantage of our new Voluntary Reporting rules. In this instance, the appropriate form of voluntary reporting would [...]

The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week.
A total of 22 newspapers have voluntarily reported average day-of-week sales data for Monday through [...]

News Limited’s Dr Stephen Hollings has been reappointed as chairman at the Audit Bureau of Circulation’s AGM this month.
Hollings, who has held the position of ABC chairman since 2002, will lead a board of familiar faces, after ABC members voted to retain the existing composition of the General Committee.
ABC chief executive Paul Dovas updated members [...]

Publisher are now able to download the third print ad in our Count on Us campaign allowing them to customise the ad by including their own, latest audited figure.
Visit our digital library to download the ad and instructions on how to customise it,  in PDF and EPS formats in a range of sizes from one-third, [...]

A new CAB Exhibition Audit Reporting Standard (EARS) will be in effect from November 30 and will be launched to market before month end, following extensive consultation with the industry.
The Exhibition Audit Review (EAR) committee of industry leaders met for the first time in June to develop a best practice audit and reporting standard ready [...]

Dear Green Pen,
I understand that it is now possible to voluntarily report extra data under the new ABC rules. I am a publisher of consumer magazines. We recently had cracking sales for our Melbourne Cup racing issue and would love to tell our advertisers about it. How do we go about voluntarily reporting this data?
Yours,
Go [...]