As 2009 draws to a weary close, it is worth reflecting on the successes and resilience of our media industry in Australia. Despite the dire predictions of a number of pundits, we have weathered the GFC storm and seen relatively stable circulations in both magazines and newspapers across most of our publisher members in both the ABC and CAB compared to 2008. This is a tribute to the innovation and determination of print publishers who have made enormous efforts to produce a product that remains both compelling and “a damn good read”!

Following our recent poll of ABC members the Executive Committee have considered members views and revised the timing for the release of ABC data. ABC’s Preliminary Release will now occur on Tuesday February 9, 2010 and the full release to ABC members now taking place on Friday February 12, 2010. ABC members can subscribe to [...]

On December 3rd the ABC invited publishers to give their input on Issue Specific Reporting (ISR) and Digital Editions at the ABC Head Office in North Sydney.

In a letter sent on Tuesday 15th December , the MFA have asked their members to demand independently audited ABA web data from the online publishers they spend money with. Over the past 12-months the MFA was part of an industry-wide initiative to develop the ABA Web Audit and has been actively involved in the setting of rules that govern the audit and reporting process.

With the current focus on greater accountability ABC Publisher members can now take advantage of a unique opportunity to promote to Advertisers the benefits they deliver by being audited. ABA’s AdLift is a free* service where the ABC sends a letter to your clients promoting your commitment to transparency and accountability. Publishers like Universal Magazines [...]

Keen to ensure that media buyers were able to compare magazines accurately when planning campaign expenditure, He Said She Said Communications and NETT worked in collaboration with the CAB to initiate an education programme with their advertiser contact base. The result was AdLift. You can now also take advantage of this fantastic service which provides [...]

With the completion of the first full audit using the new rules under our belt, we’d like to invite you to join CAB’s new Reporting Standards Committee. This exciting group will meet twice a year at the completion of each audit period to review the reporting standard rules, putting in place a process to amend [...]

CAB’s members have been recently introduced to eLodgement, CAB’s online portal providing publishers with the ability to lodge their figures online for the April – September 2009 audit period.
The CAB are now seeking publishers’ feedback, through a survey, on their eLodgement experience, helping us understand where we can improve the service in time for the [...]

Each month the ABA will profile audited digital publisher members and identify new sites that have completed web audits to assist media planners find trusted niche advertising opportunities. ABA audited sites deliver reliable and comparable online audience figures verified against industry agreed rules and are endorsed by the MFA.
View the B2B and Niche Industry Websites [...]

A project working to inventory media and advertising archives in Australia is seeking information. The Media Archives Project, based at the Centre for Media History at Macquarie University, aims to locate archives for all forms of media and the advertising industry, whether held by organisations or individuals.