This article explains the purpose of the ABA Digital Watchdog Committee and provides an update on key objectives and plans for 2010-2011.

The Audit Bureaux of Australia’s (ABA’s) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA’s web audit process. Austereo, Allure Media and Independent Digital Media are among the group of recent publishers to improve the accuracy and credibility of their website metrics by removing publisher-generated traffic from these figures.