The Circulations Audit Board (CAB) is staging a one-day conference on 21 July 2011 at the Sydney Hilton focusing on the latest thinking around ad spend accountability. With high-calibre guest speakers and separate streams for media buyers and media providers, the event has already attracted a high degree of interest from all sections of the [...]

Former general manager of the Exhibition & Event Association of Australasia (EEAA) Margaret Crichton, has joined the Circulations Audit Board (CAB) to develop the buoyant exhibition auditing category, in a new role for the bureau.
Prior to her role at the EEAA, Margaret was the customer care manager at Reed Publishing’s online division – Catch. She [...]

Leading newspaper publishers are working with the Audit Bureau of Circulations (ABC) Rule Review Sub-Committee, to establish a new, reporting structure with the auditing of average day of week sales data to commence from 1 July 2011.
Average Day of Week reporting will become part of the Bureau’s quarterly circulation reports under the new rules. The [...]

The Audit Bureau of Circulations (ABC) has released the audited data for the period ended 31 March 2011. This can be accessed by logging onto eData via the homepage.
If you would like to receive the data for the next release prior to the official release and to access historical data stretching back to 1937 sign [...]

Advertisers and media buyers are being invited to participate in an online survey to discover the impact of scams in publishing, and a targeted advertising campaign will also be rolled out later this year. Complete the survey now
Advertising with audited media protects your investment as the distribution figure for the magazine can be verified and clarifies [...]

Verified Recipient Reporting (VRR) is to become compulsory for publishers with distribution that is reported with more than 80% “Mailed to Individuals less Return Copies” from the end of September 2011.
In 2009 the CAB completed an important overhaul of its rules with the focus of delivering greater transparency about the distribution of CAB audited publications [...]

Advertisers and media buyers are being invited to participate in an online survey to discover the impact of scams in publishing, and a targeted advertising campaign will also be rolled out later this year.
The first of these events is the Community Newspapers of Australia (CNA) Awards for Excellence which will be held on 24 June [...]

The Circulations Audit Board (CAB) has released the audited data for the period ended 31 March 2011. This can be accessed by logging onto eData via the homepage.
It should be noted that the January to March 2011 release of CAB data has been impacted by unprecedented natural disasters throughout the period.
To log on to eData [...]

An Audit Bureaux of Australia (ABA) report on online audience measurement shines the light on some of the common pitfalls and measurement mistakes uncovered by the audit process since the launch of the ABA Web Audit and Digital Watchdog Committee in mid 2009.
The ABA report highlights the common pitfalls and mistakes uncovered by the audit [...]

The Audit Bureaux’s comprehensive Auditor Accreditation Training Program for auditors and audit support staff will be completed by June 2011 for ABC auditors and July 2011 for CAB auditors.
Since late 2010, the Audit Bureau has held training sessions across Australia, including Sydney, Wagga Wagga, Melbourne, Perth and Brisbane. Those unable to meet up for the [...]