ABC members have voted unanimously to accept the new rules for the auditing and reporting of sales data for print publications following a ballot of members.
The new ABC Print Rules and Guidelines encompass changes to incorporate day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
The [...]

The Audit Bureau of Circulations has reconvened its Digital Committee to investigate and agree how digital formats will be reported in the future.
The Digital Committee joined with the Rule Review Committee earlier in the year so the two groups could focus on bringing the new ABC Print Rules to ballot of the membership.
Following the adoption [...]

The CAB has launched its first major review of its exhibition and audit rules in more than six years to assess the existing rules and bring them into line with market needs.
The Exhibition Audit Review (EAR) committee of industry leaders met for the first time in June to develop a best practice audit and reporting [...]

Digital is a fast-growing and dynamic area of the publishing industry in Australia. In response to the changing market, the CAB is reforming its Digital Committee and wants members to be involved and have their views heard.
The committee’s objective is to review its rules to accommodate for the introduction of tablet devices, mobile sites and [...]

Australian media agencies have been warned about the increasing number of tricks and traps that are being used by unaudited online publishers to artificially inflate their ad impressions and traffic numbers, leading to wasted ad spend.
As a part of the online media industry’s Web Audit Initiative and education program, the Audit Bureaux of Australia (ABA) [...]

Dear Green Pen,
I am an ABC auditor and have heard about these new ABC print rules, but I do not know how they affect me or my publisher clients. Please help!
Confused,
Sydney, NSW
Dear Confused,
The votes have been counted and the membership has spoken. You’ve unanimously voted to accept the rule changes, but what does that mean [...]