Following the introduction of the new ABC Print Rules last month, the ABC has put together some educational tools to help you and your employees understand the changes.
We have compiled three presentations aimed at magazine publishers, newspaper publishers and advertisers/media buyers. These can be downloaded for internal purposes or viewed via our website.
Alongside the presentations, [...]

It is that time of year again. The Audit Bureau of Circulations will release data for the second quarter and half-year ended June 2011 on Friday 12 August to all ABC members.
Data can be accessed by logging onto eData via the homepage using your personal log-in details.
Our preliminary release of ABC data for June 2011 [...]

Advertisers across Australia are losing more than $29m annually as a result of media scams diverting ad spend from credible media, delegates at our Accountability in Ad Spend Conference were told this month.
CAB director of marketing Heather Craven said every dollar spent on scams is a dollar lost by publishers.
She said: “We find it completely [...]

The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the roll out of ads across over 800 CAB audited print publications in September.
The CAB has asked all its members to run the series of ads in their titles over the next couple of months in their [...]

The Audit Bureaux of Australia is warning media buyers not to trust misleading website audience figures that are based on publishers’ unproven claims and internal Google Analytics reports. This warning to the industry comes from the ABA due to increasing demand from its members to intensify education around this issue and to help protect media [...]

Dear Green Pen,
Everyone keeps talking about this Day-of-Week reporting for newspapers. I publish a regional newspaper with a circulation of 30,000. Will I need to report day-of-week figures?
Anxious regional publisher, Melbourne, Victoria
Dear Anxious,
Day-of-Week reporting is one of the major new rules introduced to the ABC Print Rules under the recent rule changes.
Currently, Monday to Friday [...]