Alexx Cass | @ABAwatchdog
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website’s measurement practises are fully compliant with industry rules and that the [...]

Login to the ABA Masthead Reports from www.auditbureau.org.au to view the August 2011 audited website audience figures, which are currently available for over 275 websites. Click through each of the links below to view the web figures for our newest members.
[Agencies and Advertisers – Register Here for free access to audited figures for [...]

Alexx Cass | @ABAwatchdog
Over the last 12 months, ABA audited B2B and niche industry website audiences have grown on average at a pace of 3.23% Australian Unique Browsers each month. This rate of growth has outperformed the overall market which grew at a comparatively slower rate of just 1.87% Australian Unique Browsers per month^.
The top [...]

Advertisers are being encouraged to check before they buy with the launch of the ABA Quick Find mobile website, which allows users to check headline numbers for all ABC and CAB titles.
ABA Quick Find is the ABA’s mobile website which can be accessed via any device. Advertisers and marketers can use the resource to search [...]

The Circulations Audit Board invites members to come along to the CAB AGM on Thursday 6th October, 2011 when several board members will be stepping down from their positions.
Tickets are now available for the CAB AGM 2011, which will be held at Piato restaurant in North Sydney and followed by a two-course lunch.
The CAB AGM [...]

CAB Count on Us adverts have started appearing in our member publications as part of our campaign to promote the importance of audited media. If you haven’t downloaded ads as yet, we’d like to invite you to join the campaign and make sure you run the ad in your next issue.
Industry publications AdNews and B&T [...]

Publishers Australia has opened its Excellence Awards 2011 for entries, introducing new categories to reflect significant changes in the industry.
There will be 27 categories this year, including new categories: best mobile and tablet app, best association or member organisation publication and best innovation in print.
Special categories have been introduced for mass consumer magazines in the [...]

Dear Green Pen,
I work for a community newspaper and have sent through a spreadsheet with my print distribution details to complete the audit. But my auditor is asking for additional evidence. Have I done something wrong?
Sceptical, Brisbane
Dear Sceptical,
The spreadsheet of your distribution claim is a key element of the audit process, however the claim needs [...]