MediaCom’s Nick Keenan will present the keynote presentation at the Audit Bureau of Circulations’ AGM in November, exploring the role of econometrics in the modern media agency.
We invite you to join us at the Aerial UTS Function Centre on Friday 4th November for our AGM and lunch on the terrace. Book your ticket now to [...]

The Circulations Audit Board (CAB) highlighted the importance they place in the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB’s annual general meeting held in Sydney on Thursday October 6, 2011.
Harley Slatter of Slatter and Partners was elected to replace long-serving President Rob Yeomans [...]

The CAB would like to welcome Ozren Vukelic to the role of marketing officer.Oz joins the team from a strategic marketing role with a leading automotive aftermarket company.
He holds a media and communications degree from UNSW and is four weeks away from completing a marketing diploma.
Oz has joined the team at an exciting time as [...]

Publishers will soon be able to download the third print ad in our Count on Us campaign allowing them to customise the ad by including their own, latest audited figure.
The third of our series of CAB ads will soon be available for publishers to download from our new digital library in PDF and EPS formats [...]

Alexx Cass | @ABAwatchdog
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen [...]

Internationals speakers from the UK and US will join the line-up of Publishers Australia’s Magazine Week conference that will take place on 10-11 November.
The international contingent includes independent subscriptions analyst Alan Weaver (UK), internet marketing guru Ryan Dohrn, chief executive of Brain Swell Media (USA) and Kenneth Pecca, director of pre-media and digital imaging at [...]

AIMIA, the industry body for digital in Australia, has called for entries for the 18th annual AIMIA awards, a celebration of digital content, services and applications by the end of the week.
The “Amys” as they have become known, span 26 categories including video, advertising, tablet and mobile, entertainment, tourism and travel, social media, science, health [...]

Dear Green Pen,
I have recently started a new job and have been put in charge of the Cab audits. I’ve never completed a media audit before. What paperwork do I need to submit to my auditor? Please help!
Stressed out, Melbourne, Victoria
Dear Stressed out,
Don’t panic. The CAB audits are very straightforward, althoughwhat you submit differs slightly [...]