Advertisers and media-buyers now have a new way to find more targeted websites. The ABA have recently added niche Keyword and Category support to the Masthead Reports, making the search for relevant Print and Online brands easier than ever before.
Media-buyers can search for targeted audiences such as Female Skew, Geek Culture, Early Adopters or Professionals from industries such as Finance, IT, Engineering, Film, Law and Media. Publishers can showcase their brands under specific niche categories such as Games, Consumer Technology, Beauty, Weddings, Parenting, Music and Small Business.
The ABA Masthead Reports are available by logging into eData on the ABA website: http://www.auditbureau.org.au and then by selecting the [Masthead Report] tab. If you do not already have a member’s login please contact webaudit@auditbureau.org.au to see if you are eligible for free trial access.
The ABA Masthead Reports enable you to search by:
Masthead Title (Website or Publication name)
General Category (e.g. Business, Entertainment, News etc)
Keywords (including Publisher Name, Audience Type, Content Type or Media Type)
To search for a publication or website by title, type the name into the [Title] searchbox. For example, typing in ‘australian’ displays a list of titles matching the same name.
To search for a publication or website by Category, select the category from the drop-down list to filter the results. These categories reflect the broad categories used in standard Print and Online media reports. For more granular sorting use the Keyword search in combination with the Category reporting.
Each Masthead also has a number of Keywords or tags associated with it to enable more flexible search and comparison between mastheads.
Keyword examples include:
| Publisher Name:Fairfax Media CBS Interactive Cumberland Newspapers |
Audience/Content Type:Finance Professionals Geek Culture Female Skew |
Media Type:Street Press Community Newspapers Magazines |
To search by Keyword type into the [Keyword] box and select from the list of keywords available to display only mastheads that match that keyword.
Search by Category and Keyword
The search functions can be combined to filter the list of titles by both Category and Keyword. For example you can search for Business and Finance titles that target “finance professionals” which will filter out sites that have general business consumer news or personal wealth content.
