Media buyers, agencies and publishers are a step closer to auditing nirvana with the launch of Masthead Report screens by the ABC. The screens, which are available to all ABC members, provide a single view of print, digital, website and email newsletter circulation figures, allowing media buyers to accurately compare and consider credible audited data.

Our new web and digital audit services and the delivery of the new eData screens will change the way your media is viewed, no longer in isolation, but as a collective ‘masthead’ or ‘brand’. ABC’s new Masthead reporting and its ability to capture all your various channels for a brand deliver a very effective tool for both your sales and marketing teams enhancing your exposure to advertisers and agencies.

The launch of the Masthead report screens came just two months after the launch of ABA’s Web Audit Service which delivers independently verifiable web audience data. According to Kerry Field – Partner Innovation at Mindshare and MFA Digital Sub Committee Chair, the online industry is making great strides towards ensuring audience measurement is as accurate and inclusive as possible and the Web Audit Service is an important component of this.

The innovative Masthead Report screens are available via the eData online portal and showcases the performance of a publisher’s brand in all its participating media including print, online, email and digital publishing. This provides advertisers and media buyers to assess your brand across multiple media.

Find out how you too can have your publication listed in the new standard for reporting audited data by contacting marketing@auditbureau.org.au today.