The launch of CAB’s new Masthead Report screens allow Members to provide a single view of their audited print, digital publication, email, exhibition and website audience numbers in one place – the first total report of the media channels and audience your masthead delivers.  The new reporting delivers a new level of transparency for media buyers to accurately compare and consider audited data.

The launch of the Masthead report screens came just two months after the launch of ABA’s Web Audit Service which delivers independently verifiable web audience data. According to Kerry Field – Partner Innovation at Mindshare and MFA Digital Sub Committee Chair, the online industry is making great strides towards ensuring audience measurement is as accurate and inclusive as possible and the Web Audit Service is an important component of this.

The innovative Masthead Report screens are available via the eData online portal and showcases the performance of a publisher’s brand in all its participating media including print, online, email and digital publishing. This provides advertisers and media buyers to assess your brand across multiple media.

Find out how you too can have your publication listed in the new standard for reporting audited data by contacting marketing@auditbureau.org.au today.