CAB’s distribution data for the period ending March 2010 was released late last month and is now available by logging in to eData. Over the last 6-months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles including custom magazines such as Australia Today, Coles Magazine, BMW Magazine and Honda Magazine now achieving audited status.
The CAB data release delivers important insights into print circulation trends, and geographical and comparative analysis by industry sector for over 730 publications together with digital media metrics including websites and digital publications. CAB’s circulation data allows media buyers and advertisers to analyse both circulation and distribution data in order to assist informed business decision making.
The CAB reported on over 35million distributed audited copies which revealed some interesting trends. Compared to September 2009 Business and Professional titles decreased overall distribution by 0.26%, Specialty publications decreased distribution by 2.48% and Community Newspapers 0.84%. In the last 6-months, 41 titles have joined the CAB contributing 14.55% to the total distribution of audited titles. Out of the 41 new titles there were 8 Business & Professional, 25 Specialty and 6 Community Newspapers, with growth in the lifestyle, travel and tourism and motoring categories.
Through CAB’s online platform eData, members have access to the extensive and constantly updated database of audited data, and have the ability to create a variety of unique personalised reports and searches. This resource also allows visitors to download data for use in other applications.
In this challenging media industry environment, audited circulation figures are more important than ever. Gordon Towell, CEO of the CAB commented, “It’s fantastic to see more publishers becoming members and committing to an audit. It demonstrates that in these turbulent times, it is extremely valuable for publishers to be seen as credible and trustworthy to advertisers and media buyers, regardless of whether they produce print, web or digital publications”.
Towell added “independently audited media is the only credible media. Advertisers, planners and buyers are relying on audited circulation data to make sound buying decisions and assess the performance of media brands.”
If you are having difficulties logging on to CAB eData please contact Helen Dai on Helen.dai@auditbureau.org.au.
