Alexx Cass | @ABAwatchdog
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website’s measurement practises are fully compliant with industry rules and that the [...]

The Audit Bureaux of Australia is warning media buyers not to trust misleading website audience figures that are based on publishers’ unproven claims and internal Google Analytics reports. This warning to the industry comes from the ABA due to increasing demand from its members to intensify education around this issue and to help protect media [...]

As recently reported in The Australian, the media agency Maxus have announced they are only buying display advertising on websites that are audited by the Audit Bureaux of Australia “with immediate effect”. This comes after a recent round of support for audits from media-buying agencies (such as GroupM and OMD) who have begun to give more buying preference to audited websites.

The Audit Bureaux of Australia’s (ABA’s) campaign for measurement reform is showing results with an increasing number of online publishers changing their website measurement practises in order to comply with the ABA’s web audit process. Austereo, Allure Media and Independent Digital Media are among the group of recent publishers to improve the accuracy and credibility of their website metrics by removing publisher-generated traffic from these figures.