Alexx Cass | @ABAwatchdog
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website’s measurement practises are fully compliant with industry rules and that the [...]

The Circulations Audit Board (CAB) is staging a one-day conference on 21 July 2011 at the Sydney Hilton focusing on the latest thinking around ad spend accountability. With high-calibre guest speakers and separate streams for media buyers and media providers, the event has already attracted a high degree of interest from all sections of the [...]

Former general manager of the Exhibition & Event Association of Australasia (EEAA) Margaret Crichton, has joined the Circulations Audit Board (CAB) to develop the buoyant exhibition auditing category, in a new role for the bureau.
Prior to her role at the EEAA, Margaret was the customer care manager at Reed Publishing’s online division – Catch. She [...]

The extraordinary natural disasters that recently affected Queensland, Northern NSW, Northern Territory, Victoria and WA have impacted many publisher members of the Audit Bureau of Circulations and the Circulations Audit Board, by either prohibiting them from accessing these vital markets or, in some of the extreme cases, finding their business flooded out and brought to a standstill.

The Circulation Audit Board (CAB) is staging an informative one day conference focussing on the latest developments around media buying and selling at the Sydney Hilton on 21 July 2011. The event is open to advertisers, marketers, media buyers and publishing professionals and will discuss a range of issues affecting media today, ideas and opportunities from sales and marketing to publishing in the digital sphere. Register today for more information.

At the General Assembly held in late October in Korea, the CEO of the ABC and CAB, Paul Dovas, was appointed to sit on the new Digital Publications Standards Committee, due to Australia’s recognised leadership in this sector.

Dovas was re-elected to the executive board of the International Federation of Audit Bureaux of Circulations (IFABC) at the General Assembly meeting held in Seoul, Korea where the theme was ‘Innovate, Adapt or Perish’. He joins representatives from the UK, India, the Netherlands, Romania, Brazil, Poland and Spain.

Paul Dovas has been appointed CEO of the ABC and CAB following the departure of Gordon Towell on August 27, 2010. Paul Dovas had been ABC and CAB’s Director of Audit Services prior to his appointment. Stephen Hollings, ABC’s Chair, welcomed Paul’s appointment “I am delighted that Paul Dovas has accepted the role of CEO and know that with his leadership the bureau will continue to increase its relevance and service to the media industry.”

The ABA has recently created a new role of Compliance Manager to ensure the quality control measures of every aspect of the audit and reporting processes continue to meet the highest standards.

As recently reported in The Australian, the media agency Maxus have announced they are only buying display advertising on websites that are audited by the Audit Bureaux of Australia “with immediate effect”. This comes after a recent round of support for audits from media-buying agencies (such as GroupM and OMD) who have begun to give more buying preference to audited websites.