The Australian, the Daily Telegraph and the Herald Sun together with APN News & Media’s entire stable of regional daily newspapers are among the major newspapers that have begun voluntarily reporting their average sales numbers for each day of the week.
A total of 22 newspapers have voluntarily reported average day-of-week sales data for Monday through [...]

News Limited’s Dr Stephen Hollings has been reappointed as chairman at the Audit Bureau of Circulation’s AGM this month.
Hollings, who has held the position of ABC chairman since 2002, will lead a board of familiar faces, after ABC members voted to retain the existing composition of the General Committee.
ABC chief executive Paul Dovas updated members [...]

Dear Green Pen,
I understand that it is now possible to voluntarily report extra data under the new ABC rules. I am a publisher of consumer magazines. We recently had cracking sales for our Melbourne Cup racing issue and would love to tell our advertisers about it. How do we go about voluntarily reporting this data?
Yours,
Go [...]

MediaCom’s Nick Keenan will present the keynote presentation at the Audit Bureau of Circulations’ AGM in November, exploring the role of econometrics in the modern media agency.
We invite you to join us at the Aerial UTS Function Centre on Friday 4th November for our AGM and lunch on the terrace. Book your ticket now to [...]

Following the introduction of the new ABC Print Rules last month, the ABC has put together some educational tools to help you and your employees understand the changes.
We have compiled three presentations aimed at magazine publishers, newspaper publishers and advertisers/media buyers. These can be downloaded for internal purposes or viewed via our website.
Alongside the presentations, [...]

It is that time of year again. The Audit Bureau of Circulations will release data for the second quarter and half-year ended June 2011 on Friday 12 August to all ABC members.
Data can be accessed by logging onto eData via the homepage using your personal log-in details.
Our preliminary release of ABC data for June 2011 [...]

Advertisers across Australia are losing more than $29m annually as a result of media scams diverting ad spend from credible media, delegates at our Accountability in Ad Spend Conference were told this month.
CAB director of marketing Heather Craven said every dollar spent on scams is a dollar lost by publishers.
She said: “We find it completely [...]

ABC members have voted unanimously to accept the new rules for the auditing and reporting of sales data for print publications following a ballot of members.
The new ABC Print Rules and Guidelines encompass changes to incorporate day-of-week reporting for newspapers, voluntary reporting for all publications and updates to the auditing and reporting of sales categories.
The [...]

The Audit Bureau of Circulations has reconvened its Digital Committee to investigate and agree how digital formats will be reported in the future.
The Digital Committee joined with the Rule Review Committee earlier in the year so the two groups could focus on bringing the new ABC Print Rules to ballot of the membership.
Following the adoption [...]

Leading newspaper publishers are working with the Audit Bureau of Circulations (ABC) Rule Review Sub-Committee, to establish a new, reporting structure with the auditing of average day of week sales data to commence from 1 July 2011.
Average Day of Week reporting will become part of the Bureau’s quarterly circulation reports under the new rules. The [...]