Publisher are now able to download the third print ad in our Count on Us campaign allowing them to customise the ad by including their own, latest audited figure.
Visit our digital library to download the ad and instructions on how to customise it,  in PDF and EPS formats in a range of sizes from one-third, [...]

A new CAB Exhibition Audit Reporting Standard (EARS) will be in effect from November 30 and will be launched to market before month end, following extensive consultation with the industry.
The Exhibition Audit Review (EAR) committee of industry leaders met for the first time in June to develop a best practice audit and reporting standard ready [...]

Alexx Cass | @ABAwatchdog
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen [...]

The Circulations Audit Board invites members to come along to the CAB AGM on Thursday 6th October, 2011 when several board members will be stepping down from their positions.
Tickets are now available for the CAB AGM 2011, which will be held at Piato restaurant in North Sydney and followed by a two-course lunch.
The CAB AGM [...]

CAB Count on Us adverts have started appearing in our member publications as part of our campaign to promote the importance of audited media. If you haven’t downloaded ads as yet, we’d like to invite you to join the campaign and make sure you run the ad in your next issue.
Industry publications AdNews and B&T [...]

Advertisers across Australia are losing more than $29m annually as a result of media scams diverting ad spend from credible media, delegates at our Accountability in Ad Spend Conference were told this month.
CAB director of marketing Heather Craven said every dollar spent on scams is a dollar lost by publishers.
She said: “We find it completely [...]

The Circulations Audit Board has launched its biggest-ever awareness campaign to promote the importance of audited media with the roll out of ads across over 800 CAB audited print publications in September.
The CAB has asked all its members to run the series of ads in their titles over the next couple of months in their [...]

The CAB has launched its first major review of its exhibition and audit rules in more than six years to assess the existing rules and bring them into line with market needs.
The Exhibition Audit Review (EAR) committee of industry leaders met for the first time in June to develop a best practice audit and reporting [...]

Digital is a fast-growing and dynamic area of the publishing industry in Australia. In response to the changing market, the CAB is reforming its Digital Committee and wants members to be involved and have their views heard.
The committee’s objective is to review its rules to accommodate for the introduction of tablet devices, mobile sites and [...]

The Circulations Audit Board (CAB) is staging a one-day conference on 21 July 2011 at the Sydney Hilton focusing on the latest thinking around ad spend accountability. With high-calibre guest speakers and separate streams for media buyers and media providers, the event has already attracted a high degree of interest from all sections of the [...]