CAB’s distribution data for the period ending March 2010 was released late last month and is now available by logging in to eData. Over the last 6-months, the CAB has seen substantial growth in business and specialty publisher applications with 41 new titles.

The CAB has recently held a series of free workshops in Sydney and Melbourne which were well attended and the CAB is now planning on holding more workshops in all the capital cities throughout July and August.

The workshops are an opportunity for publishers to learn how they can take advantage of their audited status to maximise advertising sales.

In a brand new campaign CAB is inviting publishers to take advantage of the Masthead Report to showcase their media brands.

The CAB Board was pleased to welcome their newest agency representative at the last Board meeting earlier this month.

Dean has stepped in to fill the recent vacancy left by Lesley Mariott. The Board wished to thank Lesley for her active and valuable contribution to the CAB in her 3 years serving as an agency representative.

Publisher members can now download and print audit certificates as well as new badges to promote their credibility.

Keen to ensure that media buyers were able to compare magazines accurately when planning campaign expenditure, He Said She Said Communications and NETT worked in collaboration with the CAB to initiate an education programme with their advertiser contact base. The result was AdLift. You can now also take advantage of this fantastic service which provides [...]

With the completion of the first full audit using the new rules under our belt, we’d like to invite you to join CAB’s new Reporting Standards Committee. This exciting group will meet twice a year at the completion of each audit period to review the reporting standard rules, putting in place a process to amend [...]

CAB’s members have been recently introduced to eLodgement, CAB’s online portal providing publishers with the ability to lodge their figures online for the April – September 2009 audit period.
The CAB are now seeking publishers’ feedback, through a survey, on their eLodgement experience, helping us understand where we can improve the service in time for the [...]

This year’s Annual General Meeting was held at CAB Head Office in North Sydney on Thursday October 1, 2009. The AGM concluded the first ever election process for the Board of Directors and resulted in the appointment of two new people to the Board; Alun Probert from the Department of Commerce and Greg Christian from Perth Suburban Newspapers.

Digital publications offer an interesting cocktail of the engaging elements of print, enhanced through the interactive elements of a website. The digital publication format has allow many publishers to expand and enrich their communication with readers and it is now possible to have your digital publication audited through the CAB either as an independent publication or in conjunction with printed publication.

The launch of CAB’s new Masthead Report screens allow Members to provide a single view of their audited print, digital publication, email, exhibition and website audience numbers in one place – the first total report of the media channels and audience your masthead delivers. The new reporting delivers a new level of transparency for media buyers to accurately compare and consider audited data.

Over the last 12-months the CAB has undergone a transformation – new branding, a new website and brand new rules, the culmination of a 2-year review process that delivered an updated Constitution, By-Laws and a new Reporting Standard.