Alexx Cass | @ABAwatchdog
In a move that will further protect Australian media buyers from risks associated with buying online media, the Audit Bureaux of Australia’s (ABA) Digital Watchdog Committee have unanimously ruled to prohibit audited sites from utilising auto-play video and other related practises that increase the risks of wasting ad spend by serving unseen [...]

Alexx Cass | @ABAwatchdog
Urban Geek Media, a leading male skewed digital publisher, is the first ad network to undergo the Audit Bureaux of Australia’s rigorous web audit process and to earn the ABA’s green tick audit accreditation.
The ABA audit process verifies that the website’s measurement practises are fully compliant with industry rules and that the [...]

Login to the ABA Masthead Reports from www.auditbureau.org.au to view the August 2011 audited website audience figures, which are currently available for over 275 websites. Click through each of the links below to view the web figures for our newest members.
[Agencies and Advertisers – Register Here for free access to audited figures for [...]

Alexx Cass | @ABAwatchdog
Over the last 12 months, ABA audited B2B and niche industry website audiences have grown on average at a pace of 3.23% Australian Unique Browsers each month. This rate of growth has outperformed the overall market which grew at a comparatively slower rate of just 1.87% Australian Unique Browsers per month^.
The top [...]

The Audit Bureaux of Australia is warning media buyers not to trust misleading website audience figures that are based on publishers’ unproven claims and internal Google Analytics reports. This warning to the industry comes from the ABA due to increasing demand from its members to intensify education around this issue and to help protect media [...]

Australian media agencies have been warned about the increasing number of tricks and traps that are being used by unaudited online publishers to artificially inflate their ad impressions and traffic numbers, leading to wasted ad spend.
As a part of the online media industry’s Web Audit Initiative and education program, the Audit Bureaux of Australia (ABA) [...]

An Audit Bureaux of Australia (ABA) report on online audience measurement shines the light on some of the common pitfalls and measurement mistakes uncovered by the audit process since the launch of the ABA Web Audit and Digital Watchdog Committee in mid 2009.
The ABA report highlights the common pitfalls and mistakes uncovered by the audit [...]

Login to the ABA Masthead Reports to view the February 2011 audience figures, which are currently available for over 200 websites. Click through each of the links below to view the web figures for these latest additions to the Masthead Reports.
[Agencies and Advertisers – Register Here for free access to audited figures for Websites, Digital [...]

Since the launch of the online media industry’s Web Audit Initiative and Digital Watchdog Committee in late 2009, the Audit Bureaux of Australia (ABA) has been working with the industry to investigate and resolve a range of measurement issues affecting the market. The aim of this initiative has been to increase media buyers’ confidence in the numbers being used and also ensure their investment is protected from traps that may lead to wasted ad spend.

The Publisher Summary pages provide a new way to search through the ABA audited website data.
Media buyers and publishers can now easily find audited figures for all of a publisher’s titles in a single report which can be exported as a PDF Audit Certificate.
Members can also see aggregated online audience reach figures for an entire [...]