Recently ABA released a case study providing additional information around auto-refreshing pages. As a result of the case study, there was increased industry debate regarding the use of auto-refresh.

In late January the ABC, IAB and MFA then met to discuss industry issues affecting measurement. The outcome was for a greater commitment towards standardisation and transparency of online audience metrics.

The ABA’s Digital Watchdog Committee and IAB Australia’s Measurement Council also agreed to have representatives from all three industry bodies attend every meeting, ensuring greater collaboration and dialogue.