At this year’s ad:tech our CEO, Gordon Towell will be part of a panel exploring the evolution of audience management. Gordon will bring insights about the changes to the digital media landscape and the impact on media buyers acquiring credible and transparent data. ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand.

Gordon and his fellow panelists Lisa Walsh, Head of Audience Research, ABC and Stuart Pike, Asia Pacific Research Director, Nielsen will be discussing the topic: evolution of audience management with Megan Brownlow, Editor, Entertainment & Media Outlook, PWC moderating the debate. The session will take place on Wednesday 17 March at 4.05pm.

ad:tech is being held March 16-17 at Sydney Convention & Exhibition Centre, Darling Harbour. Tickets are still available and you can book online at http://www.ad-tech.com/sydney/adtech_sydney_register.aspx